Salesforce.com and the Force family name
Pricing a domain name doesn’t always have to do with a specific valuation strategy. Sometimes a person has a sentimental attachment to a domain name, and he is unwilling to sell it for any price. Take Gordon Force, Sr. of San Jose, CA. for example. He registered Force.com
in the early 1990’s for his company, Force Technology, a technology consulting and design services company. After nearly 4 years of negotiations (WOW!), Salesforce.com
was finally able to acquire Force.com from Mr. Force. They must have made one big offer!