How To Sell a Domain Name

I am often asked “how do you sell a domain name?” or “can you sell my domain name?” and I want to share some advice on how to sell a domain name. If you own a domain name or a portfolio of domain names and you would like to sell them, there are several ways to sell a domain name. Of course, this list doesn’t include selling a domain name when someone inquires about buying a domain name because all that is required of that is a negotiation.

Listed below are 5 ways to sell a domain name and some advice about each method. I personally recommend using an escrow service (Escrow.com for example) when selling a domain name, even if a domain broker is involved.

Be Mindful of Time Zones

This morning, I received a phone call at 1:30 am. I didn’t recognize the phone number, but after doing a bit of research this morning, I saw that it was from a domain registrant in India. There was no voicemail, but I can assume the person was trying to sell me a domain name.

When you are trying to do business with people in various time zones around the world, you need to be mindful of the local time of the prospects you are trying to reach. While domain investing isn’t a

Finding The Decision Maker is Critical

A number of times during the TRAFFIC conference, I was asked how I am able to close end user deals. I would never claim to be exceptional at this because I don’t do deals with end users in large quantities, I have had good luck reaching end user prospects to at least get an answer for them. I’ll share a few tips for how I find out the decision maker.

In my opinion, sending highly targeted emails is the way to go and worth the extra time. There are people out there who send hundreds of emails to a huge prospect list, but I can’t imagine that has a high success rate on a good quality domain name. If I was looking to sell Speechwriter.com, I wouldn’t send emails to speech recognition companies just because they share the word “speech.” I would send emails to companies that offer speech writing services.

Similarly, I don’t like to send

SanMarino.com Pending Sale on DNForum

22

Aside from a few three letter .com domain names, I haven’t seen many high value domain names sold on DNForum  lately. SanMarino.com was originally listed for sale in the offers wanted sale section on DNForum in March of 2013. San Marino is a country located near Italy, and it has a population of just over 30,000 people. San Marino is also a city in California with a population of just under 15,000 residents.

At the time the domain name was listed for sale by “Rico,” neither a purchase price nor an offer range were given. In mid-May, a buy it now price of

Be Patient With End Users

When you are selling a domain name to an end user buyer, you need to exercise patience. There are a number of opportunities for deals when making deals with end users, especially if you are doing a deal with a large or publicly traded company.

I want to discuss the three areas that cause the most delays when selling a domain name to an end user buyer. Sometimes all three of these areas cause extensive delays. The key is to not get upset about these delays and to expect them before becoming frustrated, as the decision maker may not be able to cut through the red tape any quicker.

Good Time to Contact End User Buyer

The other day, I read a report about a large deal that had recently been transacted (outside the domain space). The medium sized company made hundreds of thousands of dollars on a deal, and it had been reported in a trade magazine. I own a domain name that could be of interest to this company, and I sent them an introductory email.

After a company closes a significant deal, it might be a good time to approach them about an excellent domain name that the company might have an interest in owning. They could