Natasa Djukanovic is the Chief Marketing Officer of the .ME registry, a ccTLD extension from the country of Montenegro. As you probably know, .ME has been positioned as a mainstream generic TLD with an alternative meaning to its country code utility, since its domain names became available to register a little over ten years ago.
Thrive Global, an online publication founded by Ariana Huffington, recently published an interview with Natasa, and it is a good read. The interview offers some background about the .ME registry team along with some of its early marketing and promotion strategy. Here’s a brief excerpt of Natasha sharing some background about .ME:

Early this morning,
The Internet Commerce Association (ICA) has announced that the winner of the 2019 Lonnie Borck Memorial Award is industry attorney