Natasa Djukanovic Interview on Thrive Global

Natasa Djukanovic is the Chief Marketing Officer of the .ME registry, a ccTLD extension from the country of Montenegro. As you probably know, .ME has been positioned as a mainstream generic TLD with an alternative meaning to its country code utility, since its domain names became available to register a little over ten years ago.

Thrive Global, an online publication founded by Ariana Huffington, recently published an interview with Natasa, and it is a good read. The interview offers some background about the .ME registry team along with some of its early marketing and promotion strategy. Here’s a brief excerpt of Natasha sharing some background about .ME:

“Our launch coincided with the global marketing movement where the focus moved from mass to custom services and from corporate to “human” branding. So, we gathered courage and aggressively advertised .ME as the go-to domain for the new movement in branding — personalization, both when it comes to businesses who want to make their business or service more personal, and for people who want to work on their personal brands. Today, .ME is known for both, so we did something right.”

In addition to sharing some background about the company that operates .ME and how she came to work at the registry, Natasa also shared 5 leadership lessons and a story or example for each of these lessons.

The .ME registry did a great job of marketing and promoting the extension over the years both in the domain name space as well as the startup space. Some of the strategies employed by .ME are used by other companies marketing different extensions today. I recall that .ME sponsored various startup events, helping to promote .ME domain names to an audience outside of the domain investment space. When I think of .ME, I think of it as an innovative domain name registry.

This interview with Natasa is a great read when you have a moment.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

Leave a Reply

Recent Posts

Escrow.com Announces 2023 Master of Domains

1
During the NamesCon conference today, Escrow.com announced its Master of Domains winners. The annual award celebrates "the highest grossing domain name brokers for deals...

How to Buy a Domain Name That is Owned by Someone

1
For a domain investor, buying a domain name is second nature. Investors hand register domain names, purchase domain names via expiry and private auctions,...

My 2023 Domain Industry PMC Jersey

0
For a number of years, I have created a domain industry Pan-Mass Challenge jersey to raise funds for Dana-Farber Cancer Institute. Many domain industry...

Chat.com Profitably Resold for 8 Figures

0
In March of this year, I reported on the sale of Chat.com. The domain name was acquired by HubSpot Co-Founder Dharmesh Shah for more...

First Look at my 2023 Domain Industry PMC Jersey

1
This August, I will be riding in my 10th Pan-Mass Challenge ride to raise funds for Dana-Farber Cancer Institute. I will be riding...