Domain Industry News

LMX.com Launched After LXME Rebrand

Giuseppe Graziano is the founder of LXME, which is billed as the “Liquid Domains Market Exchange.” LXME has become known for its extensive quarterly market reports focused on the short, liquid domain name market. Yesterday afternoon, Giuseppe announced that LXME was being rebranded as LMX using the LMX.com domain name, which seems like a better matching brand name for the marketplace and platform.

Giuseppe told me the “purpose of LMX is to create a safe environment in which investors are able to trade liquid domains quickly, efficiently and at low fees.” Buyers are able to list one word .com domain names for sale as well as short acronym and numeric domain names on the platform. The platform is currently invitation-only, although sellers with qualifying domain names may apply to create an account. One feature of the platform is creating alerts to be notified when specific types of domain names are listed for sale on LMX.

I asked Giuseppe why he opted to rebrand from a 4 letter branded domain name to a similar, but shorter 3 letter branded domain name. “When we asked our customers what they liked most about our platform, one of the most common responses was that the inventory was limited to top notch domains [pun intended]. We felt that rebranding to LMX.com underlines the quality of the inventory on the platform,” he told me. With the focus on short, liquid domain names, having an even better domain name makes sense.

For those who are curious, the LMX.com domain name was acquired in private earlier this year. The domain name had been owned by James Booth, although Giuseppe and James declined to share the acquisition price for LMX.com.

ICANN Withholds Consent on .Org Change of Control

Late last night, ICANN announced that its Board of Directors “made the decision to reject the proposed change of control and entity conversion request that Public Interest Registry (PIR) submitted to ICANN.” A private entity company called Ethos Capital had a deal in place to acquire .org registry operator Public Interest Registry from the Internet Society. The news was shared on Twitter at around 10:30pm Eastern:

Facebook Job Opening: Manager, Domains & DNS Resources

I saw a Facebook job listing on LinkedIn that might be appealing to someone with domain name management experience. Facebook is looking to hire a Manager, Domains & DNS Resources. The job is well suited for someone with domain industry experience and expertise.

Here’s an excerpt from the job listing with information about what the position entails:

Hexonet Co-Founder Joins CentralNic

In July of 2019, Hexonet was acquired by CentralNic in a deal that was reportedly worth “up to €10m.” At the time the deal was completed, Hexonet Co-Founder Robbie Birkner announced that he would be leaving the company and the domain industry following the conclusion of the deal.

This morning, CentralNic and Hexonet announced that Robbie would be returning in a larger role within CentralNic, as the Head of Reseller Division. Here’s some of what Hexonet shared about Robbie’s return to the domain industry:

GoDaddy Employee “Fell Victim to a Spear-fishing or Social Engineering Attack”

Earlier today, I published an article about a reported “security incident” involving Escrow.com. In the statement outlining what happened, Escrow.com wrote, “hackers got access to our domain registry account for the Escrow.com domain through a breach of our domain registrar’s systems.” I emphasized the last part of the statement because it seems to lay the blame on the company’s domain registrar rather than the fault of an Escrow.com employee or agent.

A Whois search reveals that the Escrow.com domain name is registered at GoDaddy. I reached out to GoDaddy representatives to see if they could shed some light on this incident. A company representative sent me an email this evening, and it would appear that the issue impacted a handful of customers (who have all been notified). Here’s what I was told by GoDaddy:

Escrow.com Statement on “Security Incident”

Yesterday evening, I received a text message from a colleague asking me if I had seen the Escrow.com website. I had opened a transaction a few hours earlier, and I did no I then did a hard refresh, and I saw that the homepage had been seemingly taken down and there was a message in plain text across the top of the website. I reached out to Escrow.com and was told they were working to resolve the issue, and that it did not involve any unauthorized access to internal data.

I visited Escrow.com this morning, and it appears that the website is up and running. I followed up with a couple of emails this morning asking for more details about what happened and if any internal data or account information was compromised. Jackson Elsegood, General Manager of Escrow.com, just replied to me with a link to a statement about the issue from Freelancer.com CEO Matt Barrie (Freelancer.com owns Escrow.com):

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