Domain Industry News

Efty and Announce Brokerage Partnership

Many domain investors use Efty landing pages to broker their own domain name sales. They receive inbound inquiries generated from their domain names, and they negotiate the sale of their domain names on their own. I enjoy negotiating a domain name sale on my own, but it is very possible I am leaving money on the table every time I do a deal.

In a blog post this morning, Efty announced a new brokerage partnership with, the domain brokerage co-founded by Amanda Waltz and Jeff Gabriel. Efty users will be able to assign leads to a broker from who will broker the sale on behalf of the domain registrant. Efty users will set a target price and a floor price, and the broker will work to close a deal on behalf of the seller at the desired price.

Great Insight in 2021 Global Domain Report from InterNetX and Sedo

InterNetX and Sedo just published its comprehensive Global Domain Report for 2021. The annual report is filled with useful domain name data, insights, highlights, and trends. At 76 pages in length, the report covers a wide variety of topics that will be interesting for domain investors to read. The report pdf is free to download (after sharing some contact information). The extensive report includes data shared by Verisign, Donuts, Radix, and other registry and registrar businesses.

Details About the & Media Options Partnership

This afternoon, and Media Options announced a partnership that will allow DAN sellers to have Media Options broker domain names on their behalf. This is a nice option for DAN sellers who want to utilize the platform to sell their domain names but would prefer to have their make offer deals negotiated by a domain broker rather than on their own.

The press release announcing the deal with commentary from both parties is shared below, and I am able to share additional details about the mechanics of how this will work.

Donuts to Acquire Afilias Registry Business

According to a press release I received this afternoon, Donuts has reached an agreement to acquire the Afilias registry business. Afilias operates a large number of domain name extensions, and the company also provides back-end services to operators of domain name extensions. Terms of the deal were not disclosed by either party, but the deal is expected to close in December of this year.

With hundreds of domain name extensions under its control, Donuts is already the largest operator of domain name extensions. The acquisition of Afilias makes sense for the privately held company, as it will bring more extensions under its roof and will also move it into the back-end management for ccTLD extensions like .ME and .VC. As far as I recall, I do not believe Donuts operates in the ccTLD space yet.

Jonathan Tenenbaum is New COO of Media Options

Media Options, the domain brokerage founded by Andrew Rosener, announced that it hired Jonathan Tenenbaum as its Chief Operating Officer. Jonathan had been working as Chief Privacy Officer at since October of last year. Jonathan is probably most well known in the domain investment space from his time as General Manager of NameJet, which is owned and operated by

The press release I received is below, but the part that caught my attention was from Jonathan’s quote:

Bill Sweetman on The Startup Stack Podcast

Bill Sweetman, founder of Name Ninja, has been involved in the domain industry for many years. I first met Bill when he worked at Tucows, managing the company’s YummyNames domain name portfolio. At Name Ninja, Bill works primarily with businesses seeking to buy domain names. His industry experience is why Bill is one of the few people who regularly moderates conference panels and discussions.

Bill shared that he was the featured guest on a startup-focused podcast called The Startup Stack, which is hosted by Louis Beryl. The discussion centered around choosing a domain name and acquiring a domain name. I have not had time to listen to the podcast, but here are the primary topics that were discussed:

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