Undeveloped, a domain name sales platform and marketplace, announced it was undergoing a rebranding. The company will now be known as DAN.com, which stands for Domain Automation Network. The news was announced in a press release this afternoon, and additional commentary about the rebrand was also announced in a Medium blog post written by founder Reza Sardeha.
This is not a simple rebrand and logo update. The company has big aspirations to change how domain name deals are conducted – from sales to lease deals, and even fractional domain name ownership. Here’s an excerpt from the press release that provides a high level look at what the company plans to accomplish with its Domain Automation Network: