Domain Industry News

It has been a little more than three months since Squadhelp rebranded itself as Atom.com. As with any rebrand and domain name changes, there can be some temporary or lasting issues as a business attempts to keep its search engine rankings and informs users and prospects of the new brand name.

Atom.com Founder Darpan Munjal posted an update today to share how the rebrand has gone for the business naming platform that specializes in the sale of domain names. The first post in the thread can be seen here:

In a blog post published this morning, Efty announced its Efty Pay platform was launched today. The domain sales payment platform is launching in gradual steps, and the platform is now available for Efty subscribers to test drive with imported leads closing at a 3.5% introductory commission rate.

In its introductory blog post, Efty also shared the roadmap it intends to use in becoming a full-fledged transactional platform. In the future, domain name sellers will be able to list their domain names on Efty landers, and buyers will be able to purchase the domain name without leaving the Efty ecosystem. They will be able to list their domain names for sale in multiple currencies, be able to negotiate with buyers through the platform, and offer different payment plan options.

One of the paid tools I use daily is the Dropping.pro email alerts. I created 3 alert emails with different parameters, and each morning, I receive 3 emails with domain names coming up for auction that have certain attributes that may make them appealing to me.

Since the launch of DomainLeads.com, I have been copying names from the Dropping.pro emails and doing a bulk search to add another search layer and identify even better targets. I previously wrote about how I have been using DomainLeads.com. Interestingly, I have found myself saving money rather than spending more, but that’s a different story.

The DomainTools Domain Monitor tool has been an invaluable tool for me in uncovering domain name sales and transactions. I monitor tens of thousands of domain names, and when DomainTools detects a change in its Whois record, I receive an alert notifying me the following morning. The tool has been greatly impacted by GDPR and similar privacy laws, but it has continued to help discover when domain names change hands or transfer.

This afternoon during the NamesCon domain conference, Escrow.com announced the winners of its 2024 Master of Domains. The award is given to the 10 grossing domain brokers measured by the size of the deals they closed using Escrow.com during the prior year.

The top grossing domain broker for the year is Andrew Rosener of Media Options. I believe Andrew has won the award the last 6 years and been on the list every year since its inception 8 years ago. Andrew Miller of Hilco Digital was second on the list and Jeff Gabriel of Saw.com was third.

Here are the Escrow.com top 10 grossing domain brokers for 2023:

Squadhelp announced a complete rebrand this morning. The company is now known as Atom, and it acquired the Atom.com domain name in advance of the announcement. I believe Atom is a superior brand name than Squadhelp. This is a nice example of a company’s growth leading to an investment in its future via authoritative rebrand.

In this morning’s press release published below, Atom Founder and CEO Darpan Munjal commented about why the company decided to embark on this rebrand: