Domain Auctions

Sedo to Host Premium .CO Auction

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In honor of the .CO registry’s 8th birthday, Sedo will be hosting what is billed as a Premium .CO domain name auction starting on July 26 and running through August 2. I was told the domain names in the auction are owned by Sedo clients. I was also told that Sedo would consider adding super premium .CO domain names if customers are interested in listing them. Some of the .CO domain names names included in the auction are:

  • DN.CO
  • CV.CO
  • Ad.CO
  • Trip.CO
  • Deal.CO
  • Find.CO
  • Meet.CO
  • First.CO
  • Vegas.CO
  • Payment.CO

If these domain names were in the .com extension, we would be talking into the

Keyword .Net Domain Names in Expiry Auction at GoDaddy

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I was looking at GoDaddy Auctions’ most active auctions this morning, and it looks like quite a few strong keyword .net domain names are in expiry auctions. Some of the keyword .net domain names that are in the list of most active auctions include the following .net domain names:

  • Dive.net
  • Prize.net
  • Sail.net
  • Clubs.net
  • Subscribe.net
  • Exotic.net
  • Newsletters.net
  • Brutus.net
  • Somewhere.net

It looks like auctions for these domain names end in a little over three days. Although the recent GoDaddy Auction changes would have made these domain names

McHale Performance Upgrades to McHale.com via GoDaddy Auctions

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GoDaddy Auctions, NameJet, and DropCatch.com are domain name expiry auction platforms that primarily cater to domain investors. These platforms are all open to the public, but I would imagine the vast majority of participants are investors seeking to buy domain names at wholesale prices.

When a domain name expires, most domain registrars place an expiry notice on the top of the landing page to inform visitors of the expired status. The notices typically contain a link to the auction for the domain name should it not be renewed by the registrant in time. These notices can be helpful to companies who may wish to purchase a domain name at auction once it goes through the expiry cycle.

Josh Schoen recently noticed an end user company bought a domain name via GoDaddy Auctions. Via Twitter, Josh mentioned that a company called McHale Performance bought McHale.com at auction for $10,000 (confirmed via NameBio) in early April:

Prior to winning the auction, the company had been using McHale.org and McHalePerformance.com. Both of these are fine domain names and probably served the company well, but

2018 NamesCon Auction “Remix” on NameJet

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The other day, I realized that NameJet still had the NamesCon link in its header, and now I know why. NameJet is re-auctioning a large group of domain names that did not sell during the NamesCon live or silent auction.

According to an email I received from NameJet announcing this “NamesCon 2018 Remix,” there is a secondary auction made up of unsold NamesCon auction domain names. Many of the reserve prices have been lowered by their owners to help induce a sale. People who kept their backorders for auctions likely noticed the domain names coming up for sale again, but others may wish to take another look to see if the reduced reserve prices make some of the domain names more interesting.

Some of the better domain names that are coming up for auction again include the following:

GoDaddy Adds “Estimated Monthly Revenue” to Auction Pages

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If you are a regular bidder on GoDaddy Auctions, you likely noticed a new design on individual domain auction landing pages. On each page, GoDaddy shares a variety of data about each domain name, including the following attributes:

  • Age
  • Type of auction
  • Auction page visits
  • Appraised value
  • Parking statistics

When a GoDaddy-registered domain name expires, the company takes down whatever website existed and puts up an expiry notification landing page. The purpose is to notify the owner that the domain name expired and to let visitors know the domain name is coming up for auction. The company also monetizes landing pages with pay per click (PPC) links.

Of note, the company is now sharing “estimated monthly pageviews” and “estimated monthly revenue” for each expiry auction domain name. Paul Nicks, VP of the Aftermarket at GoDaddy told me the estimated monthly revenue takes into consideration the PPC revenue earned from parking in the 20 or so days the company has control of the domain name and that figure estimates out 30 days.

One of the domain names coming up for auction on GoDaddy is nairobisiri.com. You can have a look at the actual domain name landing page, which I don’t recall seeing before:

Six Continents Lets Valuable Domain Names Expire

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If you follow the domain name drop lists, you probably noticed some high value hotel-related domain names coming up for auction. It looks like a major hotel company let some valuable domain names expire, including the following names:

  • AtlantaHotel.com
  • HoustonHotel.com
  • HollywoodHotels.com
  • OntarioHotels.com
  • LosAngelesHotel.com

These domain names seem to be pending delete, and I could be wrong, but I do not believe they can be renewed at this point. There are other hotel related domain names not included in the list above that appear to be in a similar status. The domain names show the registrant as Six Continents Hotels, Inc. This company operates well-known hotel chains around the world, including Intercontinental Hotels, Crowne Plaza, Holiday Inn, Holiday Inn Express, and Staybridge Suites.

These domain names are registered at

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