Samba.com was the most exciting expiry auction I’ve been following for a while. The domain name had once been owned by a company in Saudi Arabia, and it was auctioned on NameJet. Samba is a genre of music and a dance style that originated in Brazil. The descriptive term is used in branding by many companies around the world.
Before the auction, I was planning to bid and had set aside $50-75k in my mind to buy the domain name. I figured there was a somewhat reasonable chance I would be in contention, but I thought that would not likely be enough to win the domain name. I figured I would try and let the market decide if I would take the name home or not.