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“What Do You Think of .CO”?


I just got back home on a red eye after a ski weekend in Breckenridge, Colorado. I highly recommend a trip out there if you ski… Conditions were great and the weather was perfect, with snow for two of the three days. (Tip: if you drive from Denver to Breck, make sure you rent a SUV or mid-size care with all wheel drive – we lucked out!)

After skiing on the last day, we went to a friend’s house for some drinks and some hot tub rehab. A friend of a friend who we met last year was at the house, and after saying hi and catching up for a minute, he asked me a surprising question, knowing that I am a domain investor:

“What do you think about .CO?”

This person is not in the domain name business, although he does work as a graphic designer. He didn’t know anything about the new gTLDs that are likely coming (.XXX for instance), but he did know about .CO.

I should have asked him his thoughts on .CO, as well as how he learned about it, because that would have been more interesting to know, but I was on vacation and didn’t want to upset my wife by talking business. Anyway, it looks like the .CO advertising and marketing campaign is paying off.


Please help me raise funds for the  Ronald McDonald House

First Look: .CO Billboard in Times Square


.CO Billboard in Times Square

As you are well aware by now, the .CO Registry has been spending a lot of money to ensure that people know about .CO domain names. The Super Bowl commercial cost about $3,000,000, not including production and endorsement costs.

I was in Times Square in New York City today, and I took some photos of the new .CO billboard, likely seen by tens of thousands of commuters and tourists every day. Anyone traveling up 8th Avenue can see the billboard, which is located on the north side of the street at 42nd and 8th. It’s one of the most  noticeable  billboards to anyone leaving the Port Authority Bus Terminal and several large subway stations.

The concept of the campaign is neat: being able to take your “lightbulb,” inspirational moments and turn them into domain registrations. Oftentimes, people have great ideas and try to register the .com, only to find the domain name already registered. With .CO, there are many more available, and the .CO makes more sense than a .net or .org.

I’ve been told there are other .CO billboards in New York City, including two in SoHo – on  Broom St. & Lafayette and on Great Jones & Bowery. Billboards are also visible in US tech hubs like Austin, Texas and San Francisco. The full outdoor campaign includes billboards, bus shelters, and other interesting outdoor signage in New York City, San Antonio and San Francisco. It coincides with other marketing efforts that are ongoing.

Kudos to the marketing team at the .CO Registry and the Pappas Group. I am pretty sure this is the largest marketing effort by a registry, and it’s likely the first Times Square billboard campaign by a registry as well.

CO Billboard in Times Square NYC

Mike Mann on Sedo .CO Auction


As you may or may not be aware, many of the domain names in yesterday’s .CO domain auction held at Sedo are owned by legendary domain investor, Mike Mann. Mike was the founder of Buy Domains, which he sold to NameMedia, and he currently operates DomainMarket.com. He remains the largest non-institutional shareholder in NameMedia, and he is an active philanthropist with Grassroots.org.

Aside from Sedo and perhaps the .CO Registry, Mike and his company had the most on the line with this auction. I asked him for some comments on it, and he was kind enough to reply.

Sedo Premium .CO Auction Ends Today


As I’ve mentioned before, the premium .CO domain auction being held by Sedo ends today in just a few hours. As of now, the following domain names have bids at $2,000 or higher, although most haven’t met reserves:

shop.co 20,000 USD
love.co 20,000 USD
casino.co 17,500 USD
news.co 10,001 USD
bank.co 9,000 USD
money.co 5,100 USD
shopping.co 5,000 USD
art.co 5,000 USD
lasvegas.co 4,600 USD
chico.co 4,500 USD
pizza.co 4,444 USD
gold.co 3,000 USD
football.co 3,000 USD
time.co 3,000 USD
solar.co 3,000 USD
ruby.co 3,000 USD
music.co 3,000 USD
oil.co 2,555 USD
law.co 2,555 USD
creditcards.co 2,500 USD
technology.co 2,500 USD
download.co 2,222 USD
health.co 2,050 USD
finance.co 2,000 USD
tequila.co 2,000 USD

It’s going to be interesting to see what types of bids the domain names receive in the final hours. Sedo has been marketing these domain names in a variety of ways, including radio advertisements.

Is Sedo Advertising .CO Auction on the Radio?


As I’ve mentioned in the past, Sedo is currently holding its .CO premium auction, now through February 17, 2011.  They are advertising the auction in a number of places, but one place I wouldn’t have suspected would be the radio.

Steve Morsa sent me a note today, mentioning that he believes he heard a radio spot for the .CO auction in Los Angeles:

“Heard a short (seemed like 15-30 second long only) Sedo radio ad yesterday afternoon where they pitched that they sold domains; and that they had a number of .co ones up (or coming up) for auction.

It ran on the most-listened to news station in the L.A. metro market KNX News Radio. 1070 AM.”

Wonder how much radio time the company may have purchased across the US. Seems like an interesting method to get the word out. Only issue could be tracking results unless they happened to use a unique url like Sedo.com/radio or something like that.

Always good to see an expansion of advertising channels for companies selling domain names.

$7.77 for New .COM and .CO Domain Name Registrations at Name.com

I just got word that Name.com is offering a special price on .COM and .CO domain registrations. The company is charging just $7.77 per new registration from now until February 12, 2011.  I haven’t seen a better .CO price anywhere else.

Name.com also released a spoof Super Bowl commercial for your viewing enjoyment:

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