Two friends of mine from Arizona submitted an interesting newspaper advertisement they saw from Chapman Ford in Scottsdale. The ad crosses out the m in .com, and states, “Arizona’s New Way to Go” which is used as a clear reminder that the dealership’s website is a .CO domain name rather than .com.
As you can see in the ad, Chapman Ford of Scottsdale uses ChapmanFord.CO, likely because Chapman Ford in Marysville, Ohio uses ChapmanFord.com for its website. Interesting, ChapmanFord.US currently sits unregistered, while the .net and .org are registered and used by dealerships.
In my opinion, this usage illustrates why .CO is beneficial and why I believe .CO domain names are going to be much more commonly used in the next few years. When the .com is unavailable, the .CO makes sense, although you can see the company is certain to emphasize that they are .CO and not .com, which is important at this point in time.
I think this happens to be a smart move by Chapman Ford, and you can make a note on your calendar to check back in a year to see if they’re still using it. I recall that Bank of America used and promoted .mobi at one point, but that marketing seems to have disappeared.
Again, despite having a long term positive outlook for .CO, I am not currently buying additional .CO domain names for my portfolio.
Also, I am riding in a 44 mile bike ride today, so if your comment isn’t approved immediately, it will be posted upon my return.