Here’s some news that will surely excite .CO domain investors and potentially be a HUGE win for the .CO Registry.
NFL.com is reporting that the Oakland Coliseum, home of the National Football League’s Oakland Raiders and Major League Baseball’s Oakland Athletics, has signed a deal with Overstock, and the stadium will be called Overstock.com Coliseum.
So why is this interesting to the .CO Registry and domain investors who own .CO domain names?
Overstock is in the beginning stages of rebranding the company name to become known as O.CO. The NFL.com article makes note of this, and apparently, the agreement takes this into consideration. According to the article, “even the Overstock.com moniker is temporary because the company is in the process of rebranding itself as O.com.”
What this likely means is that as soon as Overstock has finished its rebranding efforts in the US, the stadium will be called O.CO Coliseum. According to a different report in BizJournals.com, the company has not made a final decision on this yet.
This is publicity money can’t buy. I am sure everyone at the .CO Registry is thrilled, and they should be very happy. Selling O.CO for $300k was the deal of the century.