Brand Marketing

Occupy Protests Moving Smartly Online

Although the “Occupy Wall St.” protestors’ messages may not be cohesive, their domain name strategy seems to be.

I was curious to see if those in the “Occupy” city protests have been buying related domain names, and it appears that many are. Domain names like OccupyWallStreet.com and similar names are registered by the Occupy Wall Street group, and they forward to the primary OccupyWallSt.org website. Other geodomain names have been registered as well.

In addition to dozens of others not listed, the following “Occupy” city domain names have been registered, as the protests continue to spread across cities throughout the United States:

  • OccupyNewYork.com
  • OccupyBoston.com
  • OccupySeattle.com
  • OccupySanFrancisco.com
  • OccupyPhiladelphia.com
  • OccupyMiami.com
  • OccupyChicago.com
  • OccupySanDiego.com
  • OccupyPortland.com

Smartly, many of these domain names have been registered simply to forward to each local movements’ website. For instance, OccupyPortland.com forwards to the website at OccupyPortland.org, and OccupySanDiego.com forwards to OccupySD.org.

One thing I also find interesting is that many of the websites are different from each other, but they have similar themes. In addition, it appears that many of the domain names are registered to different registrants.

From an observer’s perspective, it’s interesting to watch how these protests have been spreading. I won’t opine on the actual protests because it’s not related to the topic of my blog, but from a domain name and branding perspective, the group seems cohesive.

Video Explains How Escrow Process Works

Escrow.com posted a video on its Facebook page that explains how the escrow process works. Surprisingly, I’ve had to explain the process to a number of buyers and sellers, so this might be a good video to use as a reference if are working with someone that hasn’t used an escrow service before.

I previously posted some links to articles about the strong reputation of Escrow.com, which can be used to allay any fears someone has about doing a high dollar transaction. I think this video and other educational material from the company could be beneficial for you to read and send to buyers or sellers.

One thing I immediately noticed when viewing the video is that a new Escrow.com logo and color scheme are used, and you can also see the Escrow.com this on the company’s YouTube page. I like the colors, and I look forward to seeing an updated Escrow.com website.

After Half Million Dollar Purchase, Logo.com Now Live

Logo DesignIn early November of last year, it was announced that Logo.com had been acquired for a half a million dollars by two Internet entrepreneurs. After months of business planning and website development, Logo.com launched softly a couple of weeks ago.

As you would probably expect, Logo.com is a site that sells professionally created logos. In addition to the logo work, the company also has web designers, branding experts, copywriters, illustrators, and other experts who can help companies enhance their presence online.

For those of you that might have web development or logo related domain names, a blog or a site dedicated to small business, their  affiliate program might be of interest to you. I don’t have the full details of the program, but I understand the company is currently offering a $50 CPA for every new customer (for a limited time). You can leave your contact information, and the company will be in touch.

Under the leadership of eCommerce industry veteran, Alan Townshend, and Internet entrepreneur, Adam Strong, I expect Logo.com will soon be one of the leading websites for logo design.

Zaarly Getting Buzz at SXSW, Hopefully It Will Get Zarly or Change Its Brand Name

ZaarlyI read an article on TechCrunch about a neat new start up that is getting considerable buzz at South By Southwest (SXSW) in Austin. Zaarly is operational only in Austin at the moment, and it lets people posts what they want/need along with a price, and others can agree to provide it for them at that price. For instance, I can post that I want a coffee from Starbucks and I am willing to pay someone $10 for it.

I can see this becoming a popular service if they’re able to work out potentially seedy issues that I could foresee coming up (ie prostitution, drugs…etc).

Seeing that the Zaarly.com domain name was just registered back in  February, I would bet the company name was fairly hastily chosen. It’s a unique name, and sounds like a cool new brand, but the problem the company will encounter is that as people spread the word, they will be helping to build traffic to Zarly.com, a domain name not owned by the company (registered in 2005).

While it doesn’t appear that Zarly.com is being used, the company needs to take some of its funding to buy it. It doesn’t need to change its name, but it should make sure it owns the obvious typo to forward that traffic back to the intended website.

Zarly.com looks like it will expire on March 31, 2011, although the owner could obviously renew it.  If the company hopes to get the name on a drop rather than trying to buy it from the owner above registration fee, company directors should be cautious. It’s likely domain investors would back order this domain name thinking about what I am discussing, and the cost would likely increase exponentially.

My advice to Zaarly is to go after Zarly.com ASAP.

Winning.com: Bandwagon Jumping on #WINNING Twitter Hashtag or Charlie Sheen Partnership?

charlie sheenI visited Winning.com today to see what was happening on the site, and I was a bit surprised to see a Charlie Sheen  caricature and an announcement that something would be launching tomorrow (Monday, March 14, 2011).

To be precise, the Charlie Sheen-esque message on the site says, “Launching Monday 14th 3pm (LA Time…duh) Watch out Trolls!

Winning.com appears to have been  owned by World Media Group, LLC up until it went private today. World Media Group is a  company that owns domain names like World.com, Paris.com, London.com, Asia.com, Doctor.com, and many other descriptive domain names.

I am wondering whether the domain owner is jumping on the #WINNING Twitter hashtag popularized in the last week or so by Charlie Sheen, or if the company is partnering with Sheen on a new venture.

As mentioned by Sheen on Friday, he and his legal team were able to acquire CharlieSheen.com “after years of being at the mercy of a decaying troll.” Perhaps they were able to buy (or lease) Winning.com. It’s also possible that the World Media Group is going to set up something to follow the #WINNING hashtag posts on Twitter.

I suppose we’ll see in just over 24 hours.

***********

Please help me raise funds for the  Ronald McDonald House

Cleveland Browns File UDRP for Browns.com

Despite the uncertainty surrounding the current labor situation in the National Football League, the Cleveland Browns have filed a UDRP for the Browns.com domain name.  The cellar-dwelling Browns, who finished 5-11 last season, use ClevelandBrowns.com for its website.

Browns.com has been owned by a registrant in Italy for a number of years. The Whois History results for this domain name go back to 2003, and it appears to me that it’s been owned by the same entity. At the moment, Browns.com does not resolve.

It does look like there might have been football-related links on the domain name at one point, although the owner may not have control over what links were displayed. I find it strange that the football team has taken so long to file a UDRP for the name though, since they must have known another entity has owned it for so many years.

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