I read an article on TechCrunch about a neat new start up that is getting considerable buzz at South By Southwest (SXSW) in Austin. Zaarly is operational only in Austin at the moment, and it lets people posts what they want/need along with a price, and others can agree to provide it for them at that price. For instance, I can post that I want a coffee from Starbucks and I am willing to pay someone $10 for it.
I can see this becoming a popular service if they’re able to work out potentially seedy issues that I could foresee coming up (ie prostitution, drugs…etc).
Seeing that the Zaarly.com domain name was just registered back in February, I would bet the company name was fairly hastily chosen. It’s a unique name, and sounds like a cool new brand, but the problem the company will encounter is that as people spread the word, they will be helping to build traffic to Zarly.com, a domain name not owned by the company (registered in 2005).
While it doesn’t appear that Zarly.com is being used, the company needs to take some of its funding to buy it. It doesn’t need to change its name, but it should make sure it owns the obvious typo to forward that traffic back to the intended website.
Zarly.com looks like it will expire on March 31, 2011, although the owner could obviously renew it. If the company hopes to get the name on a drop rather than trying to buy it from the owner above registration fee, company directors should be cautious. It’s likely domain investors would back order this domain name thinking about what I am discussing, and the cost would likely increase exponentially.
My advice to Zaarly is to go after Zarly.com ASAP.