Although the “Occupy Wall St.” protestors’ messages may not be cohesive, their domain name strategy seems to be.
I was curious to see if those in the “Occupy” city protests have been buying related domain names, and it appears that many are. Domain names like OccupyWallStreet.com and similar names are registered by the Occupy Wall Street group, and they forward to the primary OccupyWallSt.org website. Other geodomain names have been registered as well.
In addition to dozens of others not listed, the following “Occupy” city domain names have been registered, as the protests continue to spread across cities throughout the United States:
Smartly, many of these domain names have been registered simply to forward to each local movements’ website. For instance, OccupyPortland.com forwards to the website at OccupyPortland.org, and OccupySanDiego.com forwards to OccupySD.org.
One thing I also find interesting is that many of the websites are different from each other, but they have similar themes. In addition, it appears that many of the domain names are registered to different registrants.
From an observer’s perspective, it’s interesting to watch how these protests have been spreading. I won’t opine on the actual protests because it’s not related to the topic of my blog, but from a domain name and branding perspective, the group seems cohesive.