Brand Marketing

According to an article in USA Today, “Comcast’s Xfinity brand will sponsor NASCAR’s No. 2 series for the next 10 years.” Prior to this announcement the racing series had been sponsored by Nationwide, and it was known as Nationwide Series. Although NationwideSeries.com is not resolving right now, it is registered to Nationwide Mutual Insurance Company.

It does not appear that the exact match XfinitySeries.com domain name is owned by Comcast or NASCAR. If you visit that domain name, you’ll see a standard GoDaddy landing page, and the domain name, which was created on August 31, 2014, appears to be registered to an individual in New Jersey. I am not sure if this person is affiliated with either of these brands.

Nationwide became

Just over one year ago on August 12 of 2013, Elon Musk announced his vision for a transportation system dubbed Hyperloop. According to Musk, “The Hyperloop (or something similar) is, in my opinion, the right solution for the specific case of high traffic city pairs that are less than about 1500 km or 900 miles apart.” Prior to the announcement, the company did not own the Hyperloop.com domain name, and feedback was requested via two email addresses: hyperloop@spacex.com or hyperloop@teslamotors.com.

One year later, almost to the date of the announcement, it appears that

We’re the company formerly known as HasOffers. Read all the details about our rebrand here: ttp://www.tune.com/blog/introducing-tune/

— TUNE (@tune) July 17, 2014

I saw the above tweet from Tune last night, and before I could publish an article about HasOffers’ rebranding to Tune this morning, Theo at DomainGang had written an article about it. Check it out for the details. I found a bit more information, which I shared below.