Thanks to an article on Business Insider’s Australian website, we now know that the company now known as Freelancer.com acquired its exact match domain name for $325,000. Prior to the acquisition of this domain name, the company went by the name GetAFreelancer.com. Because a great exact match domain name can easily become a brand, the company rebranded itself as Freelancer.com.
The BI article shared some interesting details about how the company was able to negotiate a deal to acquire the domain name. Briefly, it seems that the former owner wasn’t too receptive to the low opening offer, but after a bit of time, the two were able to come to a deal. When you own an exceptional domain name like Freelancer.com, you have quite a bit of leverage, especially when the company inquiring really wants the domain name.
Obviously, the acquisition has paid off for the company, as it has become a well recognized brand in the freelance space.
This tweet from George Kirikos tipped me off to the article:
— George Kirikos (@GeorgeKirikos) September 19, 2014