TechCrunch and Re/code have covered the news of Kevin Rose’s startup branded “North” or “North Technologies.” Rose is a successful Internet entrepreneur who founded Digg, among other companies. According to the TechCrunch article, North “will be focused on building a series of mobile and social products.” Because of Rose’s track record, his startup is going to get a great deal of press and coverage.
If you were to visit North.com thinking you will be able to learn more about Rose’s venture, you will end up on the website of a brand advertising company from Portland, Oregon. If you were to visit NorthTechnologies.com, you will find a software development company. Neither of these companies appear to have a relationship with Rose’s new company.
Based on the
links found in the previously referenced articles, it appears that Rose’s startup is using N-o-r-t-h.com for its website. Yes, that is a domain name with four hyphens. I don’t know if this is something temporary or if the company will be going to market like this because the website appears to only have one page right now.
N-o-r-t-h.com is a bit annoying to have to type, and I assume it might be difficult for people to share verbally. Say it out loud as if you were telling someone where to find the website “N dash o dash r dash t dash h dot com.” The N-o-r-t-h.com domain name has a creation date of August 11, 2014.
I think this is an interesting domain name decision and it’s going to be interesting to follow.