We’re the company formerly known as HasOffers. Read all the details about our rebrand here: ttp://www.tune.com/blog/introducing-tune/
— TUNE (@tune) July 17, 2014
I saw the above tweet from Tune last night, and before I could publish an article about HasOffers’ rebranding to Tune this morning, Theo at DomainGang had written an article about it. Check it out for the details. I found a bit more information, which I shared below.
Domain Name Wire reported that Tune.com was included in the Moniker TRAFFIC auction in June of 2007. I did not find a record of its reserve price at that time. According to my email records, the Tune.com domain name later went up for auction at the TRAFFIC East conference in May of 2008, but according to DomainNameNews.com, it failed to sell. At that time, the domain name had a reserve price of $250,001 – $500,000. I do not know if there were any below reserve bids made on this domain name in either auction. I do not have a record of any emails from brokers offering this domain name with a buy it now price at any time.
In addition to the Tune.com domain name, the company was also able to secure the @tune Twitter handle. Unfortunately, it looks like they weren’t able to reserve the @tune Facebook page. I suppose one issue with rebranding to a descriptive domain name like this is securing the matching social media handles since those can be more difficult to “acquire.”
The full story about the rebranding can be found on the Tune.com blog. If you like reading about marketing, this is definitely an interesting article that discusses how the company is planning to rebrand itself from a business and marketing perspective. It also discusses some of the hurdles the company faces with a brand like Tune.