Howard Lefkowitz Shares Insight About His New Company

Elliot Silver
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Howard Lefkowitz is something of an icon in Las Vegas. As the former CEO of Vegas.com, Lefkowitz has tremendous experience building and managing a great brand, and he has a massive rolodex of contacts in Las Vegas and in the travel industry.

While attending  NamesCon, I had the opportunity to have dinner with Lefkowitz, and we chatted about his new company, One Degree World. To me, one of the most interesting aspects of this travel technology company is that it  is in the process of launching quite a few websites on new gTLD domain names, such as Vegas.Ninja  and Paris.Buzz. During the conference, it was also announce that One Degree World agreed to buy Vegas.Club for $100,000.

Following NamesCon, I was in touch  with Lefkowitz and asked him several questions about his new company. Lefkowitz answered my questions, which I have shared below.

My opinion is that the new gTLD domain names need

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GraphLab Rebrands as Dato

Elliot Silver
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TechCrunch published an article today covering the news that “Seattle-based GraphLab has raised $18.5 million in new funding and picked up a new name, Dato.” Smartly, the company is now using Dato.com for its new website.

When I read the TechCrunch article, the Dato branding and Dato.com domain name rang a bell to me. I searched through my email archive, and I saw that John Daly’s NameConnect domain name sales newsletter had Dato.com listed for sale for $9,000 on December 3, 2014.  Interestingly, according to NameBio, Dato.com was sold in May of 2008 for

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Namecheap Holding Annual Holiday Twitter Trivia Contest

Elliot Silver
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If you follow Namecheap on Twitter, you’ve probably seen the company post trivia questions today. I saw the questions, and I visited their website to see what was happening and at stake. In case you aren’t aware, Namecheap just began its annual holiday Twitter trivia contest, and the company is giving out prizes for answering correctly.

Here’s how the company describes the trivia contest on its website:

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Will Facebook Buy Atlas.com?

Elliot Silver
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Last year, Facebook acquired a company called Atlas, and according to the Wall Street Journal, the goal is for the company to “Challenge Google’s Dominance of the Online Ad Space.” With a mainstream advertising platform that will have extensive reach, I think it would be important for the company to own Atlas.com just as Google owns Adsense.com.

The “Atlas” branding is already used by many companies, and the inherent value of Atlas.com is significant. Additionally, the domain name is owned by a domain name savvy company, and the acquisition price of Atlas.com would likely be well into the seven figures. If you visit Atlas.com, you can see the Naming Rights brand, which is affiliated with many other exceptional domain name assets. Some other domain names associated with Naming Rights include Eye.com, Renovation.com, Soho.com, Contact.com, and a variety of other valuable domain names.

If you visit Atlas.com, you can see a sales pitch about why Atlas.com is such a valuable piece of Internet real estate. The landing page touches on the branding aspect as well as the inherent attributes a short domain name such as Atlas.com has. In addition, even prior to Facebook making Atlas more mainstream, the domain name sees a significant amount of traffic. According to

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Qzzr Launches Without Quizzer.com (Updated)

Elliot Silver
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This morning, TechCrunch reported the launch of a new quiz website called Qzzr. According to the article, Qzzr “officially launches today with an infusion of $2 million in seed money and partnerships.” Backers and partners of Qzzr include companies such as ESPN, Yahoo, Mashable, and a number  of angel investors and investment firms. It looks like it’s a cool website that we will hear quite a bit about via social media.

The first thing I noticed was the brand name and spelling, Qzzr. To me and perhaps others, Qzzr sounds a lot like Quizzer. This wouldn’t be so bad if the company had managed to buy the Quizzer.com domain name (See update below), but it doesn’t appear to have done so. In fact, if you visit

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Business Insider: Freelancer.com Cost $325,000

Elliot Silver
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Thanks to an article on Business Insider’s Australian website, we now know that the company now known as  Freelancer.com acquired its exact match domain name for $325,000. Prior to the acquisition of this domain name, the company went by the name GetAFreelancer.com. Because a great exact match domain name can easily become a brand, the company rebranded itself as Freelancer.com.

The BI article shared some interesting details about how the company was able to negotiate a deal to acquire the domain name. Briefly, it seems that the former owner wasn’t too receptive to the low opening offer, but after a bit of time, the two were able to come to a deal. When you own an exceptional domain name like Freelancer.com, you have quite a bit of leverage, especially when the company inquiring really wants the domain name.

Obviously, the acquisition

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