GraphLab Rebrands as Dato

Elliot Silver
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TechCrunch published an article today covering the news that “Seattle-based GraphLab has raised $18.5 million in new funding and picked up a new name, Dato.” Smartly, the company is now using Dato.com for its new website.

When I read the TechCrunch article, the Dato branding and Dato.com domain name rang a bell to me. I searched through my email archive, and I saw that John Daly’s NameConnect domain name sales newsletter had Dato.com listed for sale for $9,000 on December 3, 2014.  Interestingly, according to NameBio, Dato.com was sold in May of 2008 for

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Namecheap Holding Annual Holiday Twitter Trivia Contest

Elliot Silver
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If you follow Namecheap on Twitter, you’ve probably seen the company post trivia questions today. I saw the questions, and I visited their website to see what was happening and at stake. In case you aren’t aware, Namecheap just began its annual holiday Twitter trivia contest, and the company is giving out prizes for answering correctly.

Here’s how the company describes the trivia contest on its website:

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Will Facebook Buy Atlas.com?

Elliot Silver
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Last year, Facebook acquired a company called Atlas, and according to the Wall Street Journal, the goal is for the company to “Challenge Google’s Dominance of the Online Ad Space.” With a mainstream advertising platform that will have extensive reach, I think it would be important for the company to own Atlas.com just as Google owns Adsense.com.

The “Atlas” branding is already used by many companies, and the inherent value of Atlas.com is significant. Additionally, the domain name is owned by a domain name savvy company, and the acquisition price of Atlas.com would likely be well into the seven figures. If you visit Atlas.com, you can see the Naming Rights brand, which is affiliated with many other exceptional domain name assets. Some other domain names associated with Naming Rights include Eye.com, Renovation.com, Soho.com, Contact.com, and a variety of other valuable domain names.

If you visit Atlas.com, you can see a sales pitch about why Atlas.com is such a valuable piece of Internet real estate. The landing page touches on the branding aspect as well as the inherent attributes a short domain name such as Atlas.com has. In addition, even prior to Facebook making Atlas more mainstream, the domain name sees a significant amount of traffic. According to

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Qzzr Launches Without Quizzer.com (Updated)

Elliot Silver
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This morning, TechCrunch reported the launch of a new quiz website called Qzzr. According to the article, Qzzr “officially launches today with an infusion of $2 million in seed money and partnerships.” Backers and partners of Qzzr include companies such as ESPN, Yahoo, Mashable, and a number  of angel investors and investment firms. It looks like it’s a cool website that we will hear quite a bit about via social media.

The first thing I noticed was the brand name and spelling, Qzzr. To me and perhaps others, Qzzr sounds a lot like Quizzer. This wouldn’t be so bad if the company had managed to buy the Quizzer.com domain name (See update below), but it doesn’t appear to have done so. In fact, if you visit

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Business Insider: Freelancer.com Cost $325,000

Elliot Silver
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Thanks to an article on Business Insider’s Australian website, we now know that the company now known as  Freelancer.com acquired its exact match domain name for $325,000. Prior to the acquisition of this domain name, the company went by the name GetAFreelancer.com. Because a great exact match domain name can easily become a brand, the company rebranded itself as Freelancer.com.

The BI article shared some interesting details about how the company was able to negotiate a deal to acquire the domain name. Briefly, it seems that the former owner wasn’t too receptive to the low opening offer, but after a bit of time, the two were able to come to a deal. When you own an exceptional domain name like Freelancer.com, you have quite a bit of leverage, especially when the company inquiring really wants the domain name.

Obviously, the acquisition

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Primary.com Poised to Become a Children’s Clothing Brand

Elliot Silver
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While doing some domain name acquisition research, I came across the descriptive domain name, Primary.com. The colorful landing page indicates that a launch is coming soon, and I shifted gears to learn more about the business rather than trying to acquire the domain name for my company. Since there was no revealing information about the company on the landing page, I did a bit of sleuthing to see who is behind this new brand.

Research on LinkedIn led me to find that the CEO and co-founder of Primary.com is Galyn Bernard, and the COO and co-founder is Christina Carbonell. Various articles found via Google showed me that both ladies appeared to be  rising stars on the marketing side of Quidsi before their departures at some point during the past year. As you likely know, Quidsi is the company that was acquired by Amazon and operates websites like Diapers.com, Soap.com, Wag.com, and several other e-commerce websites.

I got in touch with Bernard, and she shared some details about

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