Sometimes domain name registrations can be leading indicators of a company’s future plans. Domain names can also be registered for protective purposes, preventing other people from registering and using them first. We don’t always know why a company registers particular domain names, but I find it interesting to observe domain names that large companies register.
This morning on Twitter, Jamie Zoch reported that Target registered several on-brand domain names related to Coronavirus / COVID 19 testing. For instance, Target registered TargetCoronaTest.com, TargetCovid19Test.com, TargetCovidTest.com, and TestingAtTarget.com:
Target Brands registers several covid test related domain names, potentially hinting at a near future store testing offering? pic.twitter.com/KAI0pWPBgV
— Jamie Zoch (@DotWeekly) March 24, 2020
One of the smartest purchases I made several years ago was a Varidesk stand up desk and floor pad. I don’t really adjust my desk, but I like having a standing desk in my office. Although Varidesk has become well known for its stand-up desks, the company doesn’t only make desks. Having Varidesk as its brand name was somewhat limiting to it though.
Yesterday morning, I published an article about the apparent sale of the 
Last year, a domain name listed in John Daly’s NameConnect newsletter caught my attention. Shield.com was listed for sale with an asking price of $600,000. The domain name was beyond what I would spend for it as an investment, but I thought it would be a good deal for a prospective buyer. I am not sure if the domain name was sold by a broker or not, but it looks like a company that has