Appears to Have Been Sold

It appears that the domain name has been sold sometime in the last week. transferred from corporate domain registrar CSC to Uniregistry. The domain name is now registered under Whois privacy proxy and has a “launching soon” landing page. Jamie Zoch was the first person to publicly notice the transfer of and speculate that the domain name was sold:

Based on the Whois email address using the domain name, it looks like had been owned by Sterling Jewelers, which I believe is a subsidiary of Signet Jewelers. That company owns a number of retail jewelry stores including Kay Jewelers, Jared Galleria, Zales, and a number of other retail businesses. Interestingly, it does not look like the valuable domain name is being used for a website right now.

From what I can see using, it looks like was being used to forward traffic to the Kay Jewelers website. I looked back several years, and it does not appear that had been used as an independent website. In fact, as far back as 2000, was used to forward traffic to

Assuming was sold, the purchase price is not publicly known. Because Signet Jewelers is publicly traded (SIG on NYSE), the price may be revealed in a future SEC filing. The company has a market cap of over $1B, so my guess is the sale price will not be shared.

If I learn any more about the sale, I will share an update.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I love gold investing. I FINALLY got into domaining just to buy gold domains. I was aware of Kay owning Gold is just going up from here 🙂 I hope you don’t mind but since it’s the topic here. I have a website, and quite a few domains related to. mostly ideally for blogs / forum. I have others too mm I hope to turn into a mining pool when / if it’s ever adopted as currency via blockchain, where taxes are taken directly from transactions (I expect). Quite a few more but those are what comes to mind.


Leave a Reply

Recent Posts UDRP Decision is Upsetting

Last night, I saw that WIPO had posted an update regarding the UDRP. is a domain name registered in 1996, and I...

CEO of Shares Domain Name Acquisition Learnings

Jordan Fried is the owner of some exceptional domain names. A few of the domain names he owns include,, and This...

Taking a Blog Break

I have been writing articles on my blog since 2007. I have been fortunate to have the advertising support of many domain industry companies...

Some Thoughts About 2023

As the year winds down, I have been thinking about what to expect for the upcoming year. I am hopeful that it will be...

How I Am Preparing for the New Year

Less than a week remains in 2022. This is generally a quiet week in terms of domain name sales, so I tend to spend...