CashShield Acquires and Rebrands as SHIELD

Last year, a domain name listed in John Daly’s NameConnect newsletter caught my attention. was listed for sale with an asking price of $600,000. The domain name was beyond what I would spend for it as an investment, but I thought it would be a good deal for a prospective buyer. I am not sure if the domain name was sold by a broker or not, but it looks like a company that has raised $25.5 million in funding recently rebranded as

According to a press release from the company that was published in early December, CashShield has rebranded as Shield, and it is using the domain name. I learned about the rebrand via Mark Upgrade’s post on Twitter this morning:

I do not have any details about the sale of the domain name, but using DomainTools, I can see that transferred registrars (from Enom to GoDaddy) in June of this year. The domain name now has Whois privacy enabled, so I can not see the name of the current registrant. In addition, because of GDPR, the Whois record was obscured just prior to the transfer as well. It had Whois privacy enabled at Enom since 2017.

Joe Uddeme, founder of NameExperts, shared a bit of background information about in a 2018 educational newsletter discussing domain acquisitions:

“When running a new naming strategy—always have a clear exit path. Spend money wisely and select a name that can be resold if things fail with your business plan. Years ago, Slomin Shield owned When they went out of business, they still had the valuable digital real estate in their domain name, which was later sold for a decent price.”

Although I do not know the sale price of, my guess is that it was a mid six figure acquisition. It is a valuable one word .com asset, and I think the broader brand name should be helpful to the company.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


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