CashShield Acquires Shield.com and Rebrands as SHIELD

Last year, a domain name listed in John Daly’s NameConnect newsletter caught my attention. Shield.com was listed for sale with an asking price of $600,000. The domain name was beyond what I would spend for it as an investment, but I thought it would be a good deal for a prospective buyer. I am not sure if the domain name was sold by a broker or not, but it looks like a company that has raised $25.5 million in funding recently rebranded as Shield.com.

According to a press release from the company that was published in early December, CashShield has rebranded as Shield, and it is using the Shield.com domain name. I learned about the rebrand via Mark Upgrade’s post on Twitter this morning:

I do not have any details about the sale of the domain name, but using DomainTools, I can see that Shield.com transferred registrars (from Enom to GoDaddy) in June of this year. The domain name now has Whois privacy enabled, so I can not see the name of the current registrant. In addition, because of GDPR, the Whois record was obscured just prior to the transfer as well. It had Whois privacy enabled at Enom since 2017.

Joe Uddeme, founder of NameExperts, shared a bit of background information about Shield.com in a 2018 educational newsletter discussing domain acquisitions:

“When running a new naming strategy—always have a clear exit path. Spend money wisely and select a name that can be resold if things fail with your business plan. Years ago, Slomin Shield owned Shield.com. When they went out of business, they still had the valuable digital real estate in their domain name, Shield.com which was later sold for a decent price.”

Although I do not know the sale price of Shield.com, my guess is that it was a mid six figure acquisition. It is a valuable one word .com asset, and I think the broader brand name should be helpful to the company.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

5 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Dan.com Closing Down on June 27

1
Dan.com was an innovative domain name sales platform that was acquired by GoDaddy in 2022. Dan innovated and brought the Lease to Own (LTO)...

Namecheap Outbound Transfer Email is Ideal

3
There are many reasons for why a domain registrant might transfer a domain name away from its current registrar. By the time the transfer...

Delete the Verification 3rd Nameserver

0
This morning, I received an email from Atom notifying me the nameservers for one of my domain names was not correctly set up. I...

Team Internet and CCI Partnership to Operate .CO ccTLD

0
According to a post on Team Internet's corporate LinkedIn page, the company has been awarded the contract to operate the .CO ccTLD registry in...

45.com Reportedly Acquired for $1.8 Million

0
According to a post on X linking to a press release on CoinDesk, the 45.com domain name has been reportedly acquired for $1.8 million. Lucky45...