Acquired by Ruby Receptionists (


Yesterday morning, I published an article about the apparent sale of the domain name. The domain name appears to have been sold by a subsidiary of a major jewelry retail chain for an undisclosed amount of money. In response to my tweet about that sale, Josh Schoen mentioned that the domain name had also been sold, and that appears to be the case.

Earlier this year, was registered to the same entity as The domain name was registered publicly at CSC, and shows was also used as a forwarder to the Kay Jewelers website. According to current Whois records, is now registered to a company called Ruby Receptionists. Using the Whois History tool at DomainTools, it looks like the domain name changed hands in late September of 2019 for an undisclosed amount.

Doing a bit of sleuthing, I can see that Ruby Receptionists is a company that was founded back in 2003. Ruby Receptionists is a company that offers “live virtual receptionist services.” It looks like the company had been using for its website for quite some time. If you visit, you will be redirected to That’s quite an upgrade for the company!

In 2015, a majority stake in Ruby Receptionists was acquired by Updata Partners “for $38.8 million with co-investment from StepStone Group.” It looks like business has gone well enough for the company to acquire, which I would think was likely a seven figure acquisition.

When I wrote about, I mentioned that the company that sold the domain name might report the sale price in a SEC filing because it is publicly traded. Because it now appears that at least two exceptional domain names were sold by the company, if it ends up reporting these sales, there is a greater chance that the company will report the gross value of the domain name sales rather than individual sales. Whether the sale prices are reported or not, these are exceptional domain names and would likely be amongst the largest sales of the year.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. When I think of Ruby I think of the song
    Ruby Don’t Take Your Love to Town
    Kenny Rogers

    It is a pretty sad song ….it’s hard to love a man whose legs are bent and paralyzed”

    Anyway, to celebrate the coming year2020 which will be a good year, I hand reg and put in $5K on the FCEL-fuel cell

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