Afternic

I had a rare phone conversation with a friend about domain names yesterday. We chatted about the overall market, and I shared some of the recent pricing strategy I use when listing my domain names for sale on DAN.com and GoDaddy / Afternic. I thought I would share it here as well.

Somewhere around 60% of my domain names are listed via DAN, most with their buy it now landing pages. I have done fairly well selling domain names on DAN this year, and I have what amounts to a majority of my inventory-quality domain names listed there with BIN prices. I have nearly all of my inventory domain names listed for sale via Afternic / GoDaddy. I do not use GoDaddy landing pages, preferring to send the domain names not parked at DAN to my Embrace.com inquiry pages instead.

This afternoon, I received an email from GoDaddy with the subject: “Action required: Authorize your domain listings.” This is a fairly standard type of email that I get on a somewhat regular basis. The domain name included in the email is one that I own and have registered in my GoDaddy account. A quick check in my Afternic account revealed that the domain name was not yet listed for sale there.

I believe this means someone else added this domain name to their Afternic account, and GoDaddy sent the authorization email to confirm the registrant authorizes the domain name to be listed for sale via Afternic.

At various times throughout the year, GoDaddy team members host webinars/chats to discuss buying and selling domain names. During the NamesCon conference, GoDaddy VP Paul Nicks and other members of his team also offer advice about domain name sales, specifically related to GoDaddy’s platforms and network. At some point in the near future, I would like GoDaddy to have an in-depth discussion about domain name pricing and price strategy.

When it comes to listing my domain names for sale on Afternic and elsewhere, I use a combination of three factors: