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It’s Not Always the Obvious Buyer

When a blind offer to buy a domain name is received, assumptions are made about who the buyer could be or how the domain name will be used if sold. This is often the case when a domain broker submits an offer on behalf of a prospective buyer, or an offer is made via Afternic or Sedo.

More often than not, the prospective buyer is the most obvious buyer. Perhaps the owner of the matching .IO or .CO domain name is interested in buying the brand match .com domain name, or maybe a startup using an off-brand domain name wants its brand match domain name.

This morning, I saw a retweet of a tweet from Kefah Makhamre announcing the $21,000 sale of Elmt.com via Afternic:

My DAN + GoDaddy / Afternic Pricing Strategy

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I had a rare phone conversation with a friend about domain names yesterday. We chatted about the overall market, and I shared some of the recent pricing strategy I use when listing my domain names for sale on DAN.com and GoDaddy / Afternic. I thought I would share it here as well.

Somewhere around 60% of my domain names are listed via DAN, most with their buy it now landing pages. I have done fairly well selling domain names on DAN this year, and I have what amounts to a majority of my inventory-quality domain names listed there with BIN prices. I have nearly all of my inventory domain names listed for sale via Afternic / GoDaddy. I do not use GoDaddy landing pages, preferring to send the domain names not parked at DAN to my Embrace.com inquiry pages instead.

AngelCity.com Acquired for $60,000

According to an article in the New York Times a little over a week ago, a new professional US women’s soccer team has been established. The NWSL expansion team will begin playing during the 2022 season, and it will call Los Angeles its home. A number of famous women make up the ownership group, including Mia Hamm, Natalie Portman, Eva Longoria, Serena Williams, and many others. The franchise will be known as Angel City.

Don’t Blindly Authorize a Listing on Afternic


This afternoon, I received an email from GoDaddy with the subject: “Action required: Authorize your domain listings.” This is a fairly standard type of email that I get on a somewhat regular basis. The domain name included in the email is one that I own and have registered in my GoDaddy account. A quick check in my Afternic account revealed that the domain name was not yet listed for sale there.

I believe this means someone else added this domain name to their Afternic account, and GoDaddy sent the authorization email to confirm the registrant authorizes the domain name to be listed for sale via Afternic.

I Would Like GoDaddy to Discuss Price Strategy

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At various times throughout the year, GoDaddy team members host webinars/chats to discuss buying and selling domain names. During the NamesCon conference, GoDaddy VP Paul Nicks and other members of his team also offer advice about domain name sales, specifically related to GoDaddy’s platforms and network. At some point in the near future, I would like GoDaddy to have an in-depth discussion about domain name pricing and price strategy.

When it comes to listing my domain names for sale on Afternic and elsewhere, I use a combination of three factors:

GoDaddy Should Add a Year of Registration for Aftermarket Purchases

In July, I noticed a domain name I had sold for five figures on Afternic was coming up for auction at GoDaddy Auctions. The domain name had been sold less than a year before, so it was surprising to see it had already reached expiry status. I posted a tweet mentioning that I think GoDaddy should add one year of registration after a domain name was sold via Afternic:

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