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My Experience with Afternic / Dan Checkout Link

I recently sold a domain name I owned for several years after an email discussion with the buyer. During our negotiation, at least three people from the buyer’s side were involved in the discussion. Once we agreed on a price, I wasn’t sure whose email address to use for the transaction and had a feeling it could be someone else entirely.

Because of the relatively low value of the deal (under $5k), I decided to use Dan.com for the transaction. In my experience, buyers have had few difficulties with payment, and Dan support works with the buyer to facilitate the domain transfer instead of having to do that myself. Despite a higher cost % vs. escrow, I have found there to be fewer speed bumps.

Because it was unclear who would be managing the transaction, I did not do the traditional lead import at Dan.com. Instead, I opted to get a checkout link via Afternic. Since Afternic and Dan both offer the same 5% transaction fee on imported leads, it was essentially the same cost and I figured I would see how the checkout link works.

Change / Test BIN Pricing Regularly

From the outset, I will tell you that I don’t have statistically significant data that would offer true insights about price testing and/or price sensitivity. I think regularly changing and testing your prices could prove helpful in selling domain names.

I have many hundreds of inventory-quality domain names that have historically been priced at just shy of $1,000 – either $999, $997, $988, or something else very close. I recently updated the prices of just about every name I own that had a price of $2,000 or less to ~$2,500. I did this on Dan.com and Afternic. My rationale was from insights shared by Darpan Munjal and Michael Sumner.

2 Major LTO Changes at Afternic


Afternic recently introduced the lease to own (LTO) purchase model for domain names bought via GoDaddy. Domain names listed for sale via Afternic with LTO enabled have been shown to US-based buyers with the LTO options next to the BIN price.

This morning, the company announced two changes to its LTO offering that should benefit sellers:

My Thought Process on Afternic vs. Dan.com

I list nearly all of my inventory quality domain names with BIN prices on Dan.com and/or Afternic. The majority of these domain names utilize the Dan.com BIN landing page. I want to share my thought process behind why I choose the Dan.com landing page and why I prefer to list names separately on both platforms.

When I list a domain name for sale on Dan.com with a BIN price, it syndicates to GoDaddy and its sales network. A prospective buyer searching for a domain name on GoDaddy’s website – or a partner like Namecheap – will see my domain name sale listing whether it is listed on Dan.com or Afternic.

If the domain name is not listed directly on Afternic with the LTO option enabled, the prospective buyer won’t have the option to buy it with a payment plan even if that option is available via the Dan.com landing page.

Here’s how the registration path looks without LTO enabled at Afternic:

GoDaddy Verification an Unnecessary Speed Bump

I won a domain name at GoDaddy Auctions on April 18, and it was delivered to my GoDaddy account this morning at around 4am. A few hours later, I went into my GoDaddy account, changed the nameservers to point to Afternic, and attempted to add it to my Afternic account so I could list it for sale.

For some reason, the domain name couldn’t be added to my account without verification via the addition of a third nameserver. The error message can be seen here for those who aren’t aware of what it looks like:

TP.com Acquired by Teleperformance for 7 Figures

I just learned the valuable TP.com domain name was sold in February of this year. TP.com was listed for sale via Afternic with an asking price of $1.4 million. The domain name was sold for $1,200,000 via Afternic. The sale was reported to me by the seller, an industry colleague I have known for many years who wishes to not be named.

Although the Whois record for TP.com is private, the buyer of TP.com appears to be a company called Teleperformance. This company is publicly traded on the Paris Stock Exchange under the TEP ticker symbol. Teleperformance has a market capitalization approaching 5.7 Billion EUR. At the time of publication, TP.com is forwarding to the Teleperformance.com website.

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