Afternic Reminder: Deal Isn’t Done Until Money is Banked

I am in awe of the success of Swetha Yenugula. Swetha has built a great .XYZ domain name portfolio, and she has shared many impressive domain name sales. Unfortunately, Swetha reported yesterday, her six figure sale of was canceled by Afternic because the platform was “not able to verify the buyer’s funds.

In looking at the original templated email received by Afternic, Swetha was informed that Afternic was ready for the domain name to be transferred. Perhaps wrongly, I always assumed this meant the funds from the payment had been received. With a six figure deal like this, I also assumed the funds would have to be sent via wire transfer. If the funds are in and the transfer has been requested, I am not sure what remains to be verified by the platform more than a week after the sale.

Swetha mentioned that she could not push the domain name right away because it was locked. I would be curious to know if Afternic could cancel the sale post-transfer. I am inclined to believe they can. Perhaps that is the reason for why they don’t send payments immediately.

With GoDaddy’s acquisition of, it will be interesting to see if the company’s speedy payment process is impacted at all. Attorney John Berryhill shared some thoughts about that in my article about the sale.

Importantly, I want to give a shout out to Swetha for sharing that this deal was cancelled by Afternic. Swetha could have kept the cancellation to herself, allowing the sale record to remain public as a major comparable sale to help her portfolio. She was transparent about the cancellation, and that deserves praise because some people would have brushed it under the rug and used the comp advantageously.

It’s a bummer for Swetha that the sale did not go through. It’s also a good reminder to investors who sell via Afternic that a sale email doesn’t always mean the deal is done.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. i also wonder that there is some type of relationship with swetha and negari.
    i have domain friends who own 10 times better xyz domains but get zero sales above $10k

    • “i have domain friends who own 10 times better xyz domains but get zero sales above $10k”

      When I was doing research to buy .XYZ domain names, I came across Swetha’s names more than anyone else. I find it highly, highly unlikely that you have friends with many better names than she has. People tend to think their names are better than other people’s names, but when looked at objectively, that is just untrue. You are welcome to share their better names. I can probably find 100 exceptional one word names Swetha owns by using DomainIQ and just trying to find good ones by typing them in and seeing her landing page.

      I don’t think there’s any relationship other than Swetha indirectly being a client, but I am not an investigative journalist and I don’t believe it is true.

  2. I believe Sweths really has added to the domain community. Of course, we’d all like to have had some of her success with domain sales. I confess to being a bit “envious” when an identical keyword I own in a top cctld was sold by Swetha for 6 figures, I’ve owned this domain for over 15 years and have received only low 5 figures.

    One of swetha’s great traits, at least to me, is she doesn’t gloat after making big sales. I wish her continued success in this industry.

  3. Swetha has great one-word .XYZ domain names.

    Just as Elliot stated, Swetha could have kept the cancellation to herself, allowing the six-figure sale to help her portfolio.

    IMO, the fact that Swetha shared that the deal was cancelled lends credibility to her previous reported sales and that there are no shenanigans going on between her and Daniel Negari / .XYZ registry.

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