Afternic

At various times throughout the year, GoDaddy team members host webinars/chats to discuss buying and selling domain names. During the NamesCon conference, GoDaddy VP Paul Nicks and other members of his team also offer advice about domain name sales, specifically related to GoDaddy’s platforms and network. At some point in the near future, I would like GoDaddy to have an in-depth discussion about domain name pricing and price strategy.

When it comes to listing my domain names for sale on Afternic and elsewhere, I use a combination of three factors:

A couple of my GoDaddy connections on LinkedIn posted a job opening that might appeal to someone with domain name brokerage experience. GoDaddy is looking to hire an Aftermarket Domain Sales Account Executive in the company’s Cambridge, Massachusetts office. The hire will work on the Afternic side of the business, handling inbound leads on domain names listed for sale via GoDaddy.

Here’s the heart of the job listing:

After selling a name via Afternic Fast Transfer, I was kiddingly chatting with a friend about the stages I go through each time I get an email with this subject: “Congrats [Domain Name] has sold via Afternic Fast Transfer DLS.” I thought I would share with you:

Stage 1 – Excitement – I am happy and excited that I sold a domain name via Afternic Fast Transfer. These emails don’t happen daily, so it’s always a nice bit of excitement to see one in my inbox. It can also take a moment to process the name in my brain, especially on mobile, so it is always exciting to see if it’s going to be a nice sale.

Stage 2 – Anticipation – Much to my chagrin (and despite a few nudges to GoDaddy), the sale price is not included in the notification email. To find out the sale price, I need to either log in to my Afternic account, email my account manager, or use DomainTools. I usually have a general idea of the sale price, but sometimes it’s been a while since I set or changed the price, so I keep my fingers crossed that it was a decent deal.

Stage 3 – Regret – Shoot