One of the potential pitfalls domain investors tend to have when they shift to development is a lack of active involvement in the vertical where their website operates. With my own websites, I have tried to get involved in the spaces my sites operate. I recently wrote about Ganjapreneur.com, and I want to share an example about how they are becoming involved in the cannabis space, beyond the website.
Andrew Rosener, the CEO of Media Options and the Founder & CEO of Ganjapreneur.com, recently attended the 2015 Denver Cannabis Cup, an event billed as “the world’s leading marijuana trade show.” The event plays host to vendors who sell a wide variety of cannabis related products and services. There are also trade organizations, cannabis users, and a variety of marijuana legalization advocates in attendance. The purpose of Andrew’s attendance was to generate awareness for his Ganjapreneur.com brand.
While at the event, Andrew was able to interview Keith Stroup, the founder of NORML (National Organization for the Reform of Marijuana Laws). I think the interview served three purposes. First, it will be of interest to people in the community who will visit Ganjapreneur.com to watch the video. Second, it made Mr. Stroup and his organization more aware of Ganjapreneur.com and its purpose. Finally, an interview like this should drive traffic via inbound links and social media references. All of this is beneficial to the brand and at an inexpensive cost.
I asked Andrew if he would share some insights into his attendance at the Cannabis Cup and how it is going to help Ganjapreneur.com. Here are some thoughts he shared about it:
“If you want to get into any business you need to dive into the deep end. No different than the domain business, if you don’t come to a domain conference it’s hard to get a real idea of the domain business, who the players are, where the money is being made, etc. I went to the 2015 Denver Cannabis Cup representing Ganjapreneur.com and it paid off in dividends. We signed several new sponsorship deals and got tons of exposure. It was really great to hear all the positive feedback from people in the industry. I didn’t realize how well known we already were, but we are being told that Ganjapreneur.com is one of the top 3 online publications in the B2B Cannabis space. It’s a great feeling.”
It looks like Andrew is becoming active in the cannabis space, and it’s a good reminder for all of us who are building websites and brands.