Big Change Coming to


I think it’s obvious that is a fantastic domain name. is owned by Conde Nast, and it has been used as a fashion publication. This is about to change, and will move from fashion publication to an e-commerce website.

According to an announcement on the website, “ will become a new global e-commerce destination. At that time, our comprehensive fashion and runway coverage and much more will move to a newly expanded fashion shows channel of, to be found at”

There were quite a few comments about the pending change on Judging by the comments that were highlighted in the article, it doesn’t seem like the change is well received so far. I suppose this is expected since most people tend to dislike major changes like this.

I am not really into fashion all that much, but this change is interesting because of the exceptional value and branding of this descriptive domain name. I assume that is already a known brand in the fashion world, and relaunching it into something different will be interesting. Because of the e-commerce nature of the new website, I presume the owners of the website are going to market the brand heavily.

Kudos to Conde Nast for owning a great domain name like

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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