Bookmarks.com - Smart Strategic Purchase | DomainInvesting.com
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Bookmarks.com – Smart Strategic Purchase

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At today’s Snapnames Live Auction at Domainfest, Lonnie Borck was the winning bidder for Bookmarks.com, purchasing it for $310,000. This is a fantastic domain name, and it is a great purchase to incorporate with his netRocket.com website, a bookmark scheduling service.

Bookmarks.com is the category killer domain name for netRocket’s vertical, and it was a smart purchase. Not only will this help drive targeted traffic to netRocket, it is also a nice defensive purchase, as it prevents another upstart company from owning the category.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (10)

    Basicity

    Wow, that’s a great purchase. I wouldn’t be surprised if they decide to change their name to Bookmarks.com.

    January 23rd, 2008 at 9:18 pm

    Peter Davis

    This will be a really good one to watch. He’s in a market with some very large, well established competition, and his service doesn’t seem to have built up much market share. If buying Bookmarks.com helps him get significant marketshare, it will be an example that domainers can point to when trying to prove the point about “category killer domain name(s)”.

    January 23rd, 2008 at 10:11 pm

    Sofa King

    Color me skeptical. Current leaders in the social bookmarking space:

    del.icio.us
    furl.net

    Two god-awful domain names. I’m not convinced that the name of a website matters 1% as much as the functionality of the website.

    January 24th, 2008 at 12:21 am

    Stefan Juhl

    Definitely a great domain but I’d be very hesitant to use it as a primary name given the content of the singular version: bookmark.com

    January 24th, 2008 at 7:36 am

    M42

    Amazing Purchase!!
    This has the true potential to push them to the top of the heap.
    Bookmarks.com will absolutely make them the #1 in this category

    January 24th, 2008 at 10:11 am

    Tim Davids

    if they dont change their name to bookmarks.com they should be banished from domain world forever…kudos on the purchase

    January 24th, 2008 at 10:58 am

    Bruce

    I’ve been keeping an eye on this arena for a while and I’ve seen netRocket garner some solid praise early on. There’s a lot of promise to what this crowd is doing and it will certainly be interesting to see how this domain purchase comes into play. It looks like they are very forward thinking so I wouldn’t be surprised if they climb the ladder quickly.

    January 24th, 2008 at 11:39 am

    AJ

    This is an important signal.
    This represens a move back to common sense – descriptive and generic domain name where the domain name explains the site’s purpose.

    Hopefully this is a sign that the Web 2.0 silliness with the funky fonts and the cool, crazy, meaningless, seemingly misspelled, and downright immature domain names should be waning. If I can’t recall your domain name and I can’t spell your domain name and if your domain name has no meaning and you have no real brand – how can I become a repeat vistor? how can I tell a friend or someone on the street how to find you? Simple. I can’t.

    Well done Bookmarks.com

    January 24th, 2008 at 4:06 pm

    Michael Castello

    AJ Quote: “If I can’t recall your domain name and I can’t spell your domain name and if your domain name has no meaning and you have no real brand – how can I become a repeat vistor? how can I tell a friend or someone on the street how to find you? Simple. I can’t. ”

    I like your analogy AJ. In the music business we use to say “if you can’t whistle the hook…forget about it”. Keep it simple and reach the masses.

    January 24th, 2008 at 6:18 pm

    Sofa King

    “If I can’t recall your domain name and I can’t spell your domain name and if your domain name has no meaning and you have no real brand – how can I become a repeat vistor?”

    You bookmark the page, same way that 95% of the internet population remembers sites they want to continue to visit.

    January 28th, 2008 at 7:35 pm

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