Auction Postponed

I just received word that the auction  at Heritage Auctions scheduled for tomorrow has been canceled reportedly due to the legal proceeding involving Mt. Gox. Coindesk has the full story sharing this news.

I would think this news must be upsetting to Heritage Auctions. The company has spent quite a bit of time (and presumably money) promoting the auction, and I believe the domain name is/was the marquee domain name up for sale.  I reached out to Aron Meystedt, Director of the  Intellectual Property Department at Heritage Auctions, and he said that he could not comment on the situation.

All does not appear to be lost for HA though. According to Meystedt, “Once the legal issues are resolved we will attempt to sell this domain name privately.” When I learn about the auction in the future, I will keep you posted.

The rest of the auction is going ahead, as planned tomorrow at 1pm Central time. has met its reserve at $200,000. You can see the full list of domain names coming up at auction on

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Too bad re:… As a (more cost effective) alternative for those who are focused on the Bitcoin space, I’d be delinquent if I didn’t point out that is still in the Heritage Auction tomorrow. 🙂

    – Jeff Sass, .CLUB Domains

  2. I feel this is a sad day for the industry, so I’m definitely disappointed by the loss of this one from the auctions. I felt this one domain alone had the potential to launch a bit of an all-around renaissance in people’s awareness, recognition and desire regarding domain assets in general. Therefore I’m also disappointed to hear that even if it goes back on the market it would be the subject of attempts at a private sale instead of auction, and it wouldn’t surprise me that even if that happens there would be an NDA as well.

    God willing, perhaps another means may occur for this kind of renaissance I’m talking about, however…

Leave a Reply

Recent Posts

Lucky Break

A few years ago, I made an offer to buy a one word .com domain name. My offer was reasonable, but it was a...

Zoom Moving from to (for Email)

During the early days of the pandemic in 2020, Zoom became a household brand name. People were able to communicate across the world via...

15 Domain Investing Tips from Squadhelp CEO

In case you missed it over the Thanksgiving holiday, Squadhelp CEO Darpan Munjal posted a long thread on X to share some domain investing...

Namecheap Black Friday & Cyber Monday Domain Name Sales

In a press release I received yesterday morning, Namecheap announced its upcoming Black Friday and Cyber Monday sales. Of particular interest to domain investors... Reportedly Sold for $110k

This morning on X, Andy Booth reported the sale of for $110,000. He reportedly acquired the domain name for less than $10,000 a...