On the home page of Boston.com, it looks like the publication is advertising a parked domain name. Under the “Most Popular” heading on the right side of the home page, there is a headline that says “Love Letters.com.” Not only is LoveLetters.com a domain name parked with Uniregistry, but the publication doesn’t even own this domain name either. This makes no sense to me.
When visitors click on the sidebar link, they are taken to a feature section called Love Letters. Interestingly, when hovering over the LoveLetters logo at the top of the page below the masthead, the alt text is “Love Letters .com.” According to the About page, “Love Letters is a daily dispatch of advice for the lovelorn that launched on Boston.com in 2009.” It doesn’t seem to make sense to promote this as LoveLetters.com.
This does not appear to be a one-time issue from Boston.com. In looking at an Archive.org entry from October of 2016, LoveLetters.com was also referenced in the same “Most Popular” heading on the Boston.com homepage.
LoveLetters.com is a domain name owned by a domain registrant in Maryland. LoveLetters.com was registered back in 2000. According to Estibot, LoveLetters.com is worth $274,000, so even if Boston.com wanted to use this domain name, an acquisition would be very expensive.
Smartly, on the Love Letters Twitter page, there is no mention of LoveLetters.com.
When companies try to get cute, they risk losing traffic. It doesn’t make much sense for Boston.com to promote “LoveLetters.com” when it doesn’t even own the domain name.