Parking services are pretty smart when it comes to categorizing domain names. I often take the process of categorization for granted when I load new domain names into my account because it’s such an easy process, but I can think of two reasons why it is a good idea to check them out and make sure they are categorized correctly.
The first reason is quite obvious. If you have a domain name that should have insurance keyword links, but instead, the links and landing page are related to pets, you may be leaving money on the table. Not only could you impact your click through rate, but you’d almost certainly be getting a lower RPC on a lower value term. There may be a reason the parking company thinks it is suppose to show pet related advertising, but you may have a better understanding of the domain name than the parking company’s algorithm.
The second reason is similar but there may be different consequences. This morning, I was searching for something for my daughter. As is the case so many times, that led me to look up domain names related to this product. I noticed that one of the better exact match .com domain names is parked and owned by a domain investment company. I was surprised when I saw that the landing page had an adult-related theme and PPC links, and it’s quite obvious that the PPC selection was an error since there’s no way for these two keywords put together to be adult-related.
After seeing this mislabeled parked page, I emailed the owner of the domain name, and they agreed that it should be changed. I don’t know about you, but I would be pretty upset if one of my domain names was miscategorized like that, and it’s best for all of us to make sure our domain names are properly categorized and optimized to prevent something like this from happening.