The long saga of Flowers.mobi seems to have finally come to an end, and it appears that 1-800-Flowers is the new owner of Flowers.mobi.
The story of Flowers.mobi is fairly lengthy, so you can read about it at Rick’s Blog. The abbreviated version is that Rick Schwartz bought Flowers.mobi for $200,000 at the Moniker TRAFFIC auction in October of 2006, and like most .mobi domain names, Flowers.mobi saw its value drop precipitously. In October of 2010, Flowers.mobi was resold at Rick Latona’s TRAFFIC auction for just $6,500.
According to Whois search records, 1-800-Flowers is now the registrant of Flowers.mobi, and the change of registrant appears to have happened today. The domain name currently forwards to 1800Flowers.com on my home Internet browser as well as on my iPhone browser.
I didn’t see any reports about the sale of Flowers.mobi, so I assume that the sale price is confidential. If I learn what it sold for, I will update this article.
Thanks to CT Kirkpatrick for the tip.