1-800-Flowers Now Owns Flowers.mobi

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The long saga of Flowers.mobi seems to have finally come to an end, and it appears that 1-800-Flowers is the new owner of Flowers.mobi.

The story of Flowers.mobi is fairly lengthy, so you can read about it at Rick’s Blog. The abbreviated version is that Rick Schwartz bought Flowers.mobi for $200,000 at the Moniker TRAFFIC auction in October of 2006, and like most .mobi domain names, Flowers.mobi saw its value drop precipitously. In October of 2010, Flowers.mobi was resold at Rick Latona’s TRAFFIC auction for just $6,500.

According to Whois search records, 1-800-Flowers is now the registrant of Flowers.mobi, and the change of registrant appears to have happened today. The domain name currently forwards to 1800Flowers.com on my home Internet browser as well as on my iPhone browser.

I didn’t see any reports about the sale of Flowers.mobi, so I assume that the sale price is confidential. If I learn what it sold for, I will update this article.

Thanks to CT Kirkpatrick for the tip.

20 COMMENTS

  1. I remember sitting next to the attorney from 1800-Flowers during the auction when Rick bought the domain. I remember him telling me he was authorized to purchase the domain for $60k. You should have seen the look on his face when he flew by the $60k mark, he looked so disappointed at the time.

    If he’s still there, I’m sure he’s probably laughing now.

  2. I outgunned 1800flowers for the .com version of a major cctld they hold. They tried to acquire the .com in the past and failed as the seller was very unmotivated. I inquired 20X over 3 years before she even responded and even then we drove a hard bargain..in the end though I think we got a great deal.

  3. Gnanes – I believe Anunt bought it from Rick for $6.5k and was trolling his website for weeks afterwords. If he says 45k, must be true

  4. I sold Flowers.mobi for $5k to Flowers.com

    Flowers.com — very nice guys — they paid the whole escrow.com fee without even asking.

    I have bought and sold thousands of domain names thru escrow.com and escrow fee is always split 50/50 between buyer and seller…but these guys at Flowers.com picked up the tab without asking!

    I am going to send them Flowers thru Flowers.mobi … LOL

  5. With the potential release of thousands of new TLDs and .mobi being the only ‘mobile’ extension, if the public become accustomed to seeing new domain extensions being advertised, and if the ‘mobile web’ (by that I mean people actually using mobile websites and web based HTML 5 apps) continues to grow, then Flowers.mobi could still be a winner for 1800FLOWERS. The main detractor would be people forgetting the correct URL and typing .com instead but that could all change soon if new TLDs take off. Anyhow, it’s a cheap ‘bet’ for 1800FLOWERS, saving $195k also. Probably the cheapest they could ever have got it for. Although it’s not really a bet as their future is in their own hands, unlike domainers who rely on others fortunes.

  6. In response to a few emails:

    1) I do not buy .mobi domain names and I have no interest in buying any.

    2) I am not a good person to give you a value for your .mobi domain names.

    3) I do not broker domain names.

  7. @Anunt flowers.mobi was a vanity purchase on your behalf (been there done that still paying for it). It was purchased for it’s fame sake, but never the less you’ve come out of it a little less unscathed than it’s prior purchaser.

    Some friendly advice, get yourself a portfolio of expired PPC domains with traffic from various registers and you’ll make up the difference in no time 🙂

  8. @donfelix said:

    One word dot mobi, am still wondering how real traffic flows into such extensions whose value had significant drop over the years

    Guess dot mobi indexes just as well in Google as any other extension! Content is king . . . Search, mobile tech.

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