A couple years ago, I blogged about the company called Xoom, a money transfer service with a name that I think is pretty bad. It sounds like “zoom,” and is spelled differently. I didn’t and still don’t understand why a company would choose to have a confusing brand name.
It was even more surprising to me a few months ago when Motorola announced that it’s tablet computer was going to be called Xoom (which went on sale today). This was a head scratcher to me because “Xoom” seems like a made up term rather than a descriptive term. I also can’t understand why a big company like Motorola couldn’t think of a better name and/or why they would take a risk of potentially infringing on another company’s brand name.
As you might expect, this has turned litigious. According to an article on Bloomberg this morning, the money transfer company has sued Motorola for trademark infringement. The case was filed in US District Court, Northern District of California (San Francisco).