Would Love Another Chance

I’ve been investing in domain names as a full time career since late 2007. I have bought my fair share of solid domain names, and I have also missed out on some good deals. Some seemed overpriced at the time, but looking back on things now, I wish I had pulled the trigger.

One strategy I try to employ is that I would rather pay a bit more than I think a domain name is worth wholesale rather than risk losing it to a colleague or competitor. If a domain name has such strong resale potential, the few hundred or few thousand dollars more it takes to buy it should not be an obstacle. In practice, it is very hard to do this without spending far too much money because it can be tough to determine where to draw the line.

Andy Booth started a Twitter thread asking people to list the one name that got away. Mine would probably be Values.com, which I previously wrote about Here’s Andy’s thread:

Earlier this morning, Peter Askew posted a separate tweet sharing his list of the highest priced NameJet losses spanning the last 10+ years:

I looked at the losses, and here are some of the names I would love to have a second chance to buy based on their auction price:

  • Trumpet.com
  • Vida.com
  • Rex.com
  • TajMahal.com
  • AloeVera.com
  • Toot.com
  • Badger.com

Of course I understand that had I participated at the time or been willing to pay more, the winning bidder may have also been willing to pay more. That means the sale price may not have been close to where it ended up selling.

I’ve made it a point to not ruminate on lost purchase opportunities (lost deals is another thing!). I continue to see good deals come on the market so I try to focus on the next deal rather than on the deal I missed. In looking at the list of lost auctions shared by Peter, I wish I could have a few mulligans!

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. The one thing I have learned about domaining and life in general is this: there is always another opportunity just around the corner just as good if not better.

  2. It’s interesting that they’re forwarding it “PassItOn,” which Namebio shows sold for $64k on Sedo in 2015. I bought Values dot TV off another investor years ago…which I realize could be considered a little problematic in the aftermath of Booking.com. But it is interesting that most of their site is video content.

  3. Trumpet.com


    I think that name would be a on a few people’s lists. It was sold 2-3 times at fairly low prices, right before one word singular names really took off.

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