I was driving along the Henry Hudson in New York City this afternoon and my mouth dropped when I saw this billboard. Firstly, it’s very cool, especially considering the drive is right next to the Hudson River where Captain Chesley Sullenberger safely landed US Airways flight 1549 in January of 2008.
The real reason my mouth dropped was seeing the domain name Values.com. You see I almost was the owner of Values.com back in June of 2007. I thought I had a deal to buy the domain name, and even had an attorney writing up the agreement when the owner emailed me to let me know a buyer in Germany had offered more money between the time I thought we struck a deal to the time when my attorney was writing up a domain sales agreement. I thought the owner may have been bluffing to raise the price, but surely enough, it was sold to that buyer.
It looks like another organization, The Foundation for a Better Life, is now the owner of the domain name (deal appears to have been done towards the end of January 2009). The billboard and imagery is cool, but it would have been even cooler if I had sold them the domain name!