In late July, I noticed a couple of interesting changes related to the Wing.com domain name. Those changes were noted in a tweet I sent out:
Looks like https://t.co/f8K7m9rYXc may have been sold. Google’s Moonshot Company has a startup called Wing https://t.co/70jE7NnkKW. The Wing .com domain name is now registered under privacy at @markmonitor. Landing page sends visitors to a new domain name. I reached out to ask.
— Elliot Silver (@DInvesting) July 27, 2018
Wing.com had been owned by a company called Wing Inflatables. This Summer, I saw that the domain name transferred to MarkMonitor, a brand protection company and domain registrar used by many large companies. When someone visited Wing.com, they reached a temporary landing page informing them that they were going to be forwarded to a different website (I believe it was InflatableSolutions.com).
When I saw this, I speculated that the domain name may have been acquired by X, a research and development company operated by Google’s parent company, Alphabet (colloquially referred to as “The Moonshot Factory”). Wing is an independent company that was incubated within X, and it would have made sense for X to have acquired the Wing.com domain name for this business.
At the time of my tweet, I reached out to Wing Inflatables to ask if the company sold Wing.com. I did not receive a response to my query.
A couple of days ago, I checked in on Wing.com, and I noticed that it is being used by X’s Wing. The domain name is now registered to DNStination, Inc., the privacy proxy service operated by MarkMonitor. It would appear that X did, in fact, acquire the Wing.com domain name. I reached out to Google’s Press office, but I did not hear back from the group yet (update – see below)
If I had to venture a guess, I would say that this was a mid to high six figure sale – and perhaps as high as seven figures. The former registrant had to change its web presence and marketing, including a change of email addresses. This is not easy nor without risk, so I presume this valuable domain name was quite expensive.
With Google’s willingness to use new gTLD domain names like ABC.xyz and X.Company, it is always interesting to see the company buy a domain name like Wing.com.
Update: I heard back from Google this afternoon, but the company has no comment about the domain name.
Elliot since you are apparently not covering the files.com story it would definitely be good for you to see this: https://www.thedomains.com/2018/12/12/files-com-sells-for-750000/#comment-228885.
Then sentiment at DNW is also the same.
I was out helping a friend move when the news was shared on Twitter, and I don’t think there is anything I can add to the story. There is no sense in writing something that has already been adequately covered by others.
Okay. Here’s the DNW link: https://domainnamewire.com/2018/12/12/files-com-sells-for-750000-25k-more-than-in-2009/#comment-2252548. Nice to see people being “real” over there.
You might be surprised to know that the majority of my sales are two and three word .com domain names. I think the vast majority of my largest sales are one word .com domain names though.
These two/three word .com domain names can be more descriptive in some cases, but the one word names (in my experience) sell for the bigger money. Perhaps, ROI-wise, one could make a case for the longer names, but I would rather get a 4x on a $30k domain name than a 50x on a $1k domain name.
Wing.com now resolves to the X URL – nice website and no mention of Google is interesting branding choice.