Wing.com Acquired by X, Google’s “Moonshot Factory”

In late July, I noticed a couple of interesting changes related to the Wing.com domain name. Those changes were noted in a tweet I sent out:

Wing.com had been owned by a company called Wing Inflatables. This Summer, I saw that the domain name transferred to MarkMonitor, a brand protection company and domain registrar used by many large companies. When someone visited Wing.com, they reached a temporary landing page informing them that they were going to be forwarded to a different website (I believe it was InflatableSolutions.com).

When I saw this, I speculated that the domain name may have been acquired by X, a research and development company operated by Google’s parent company, Alphabet (colloquially referred to as “The Moonshot Factory”). Wing is an independent company that was incubated within X, and it would have made sense for X to have acquired the Wing.com domain name for this business.

At the time of my tweet, I reached out to Wing Inflatables to ask if the company sold Wing.com. I did not receive a response to my query.

A couple of days ago, I checked in on Wing.com, and I noticed that it is being used by X’s Wing. The domain name is now registered to DNStination, Inc., the privacy proxy service operated by MarkMonitor. It would appear that X did, in fact, acquire the Wing.com domain name. I reached out to Google’s Press office, but I did not hear back from the group yet (update – see below)

If I had to venture a guess, I would say that this was a mid to high six figure sale – and perhaps as high as seven figures. The former registrant had to change its web presence and marketing, including a change of email addresses. This is not easy nor without risk, so I presume this valuable domain name was quite expensive.

With Google’s willingness to use new gTLD domain names like ABC.xyz and X.Company, it is always interesting to see the company buy a domain name like Wing.com.

Update: I heard back from Google this afternoon, but the company has no comment about the domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

6 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

2024 Global Domain Report Released Today

0
The annual Global Domain Report, produced jointly by InterNetX and Sedo, has been released and is now available to download at no cost. The...

Grok Knows .com

5
Grok is a generative AI chatbot developed by Elon Musk's company, xAI. Grok has been promoted within the X / Twitter ecosystem, and X...

Dynadot Now Offering Cryptocurrency Payments

1
Dynadot just announced that it now offers customers the ability to make payments using cryptocurrency. The offering is made via Bitpay, which supports more...

Sedo to Host .AI Auction

0
.AI domain names have become a popular topic of late. Some of the most popular domain industry auctions these days are the monthly expiry...

Scaffolding Company Gets Industry Matching .com for Under $50k

0
Sedo’s Senior Broker Dave Evanson reported the sale of Scaffolding.com yesterday. The domain name sold for $46,666, and it was the largest domain name...