CNN has been promoting a new television show during the MLB baseball playoffs on TBS, and I assume they’ve been promoting it elsewhere, including on their websites and within their television network. The weekly sports show is called Unguarded with Rachel Nichols, and the show’s website appears within the main CNN website.
BuyDomains is the owner of Unguarded.com. If you visit the landing page and click the “for sale” link at the top, you’re taken to a page on the company’s website imploring the visitor to contact the company to acquire the domain name using one of the company’s domain brokers. If you visit Afternic, you can see that BuyDomains is asking $4,388 for the domain name.
Considering how much the network is spending (or at least the value of the airtime), they would be wise to purchase this domain name before someone else buys it and uses it for something else. As with all descriptive keyword domain names, anyone could theoretically buy it and use it.
I don’t think this domain name is particularly valuable (hence it’s price of less than $5,000), but I do believe it would be more valuable to CNN than to anyone else. Should the show take off in similar fashion to Anthony Bourdain’s Parts Unknown, it would be wise for CNN to own the domain name. In case you are wondering, PartsUnknown.com is owned by a business by the same name.
Of course, CNN doesn’t need to have this domain name, but it’s probably a drop in the bucket compared to what they are already spending to market the show. Owning it would make it easier for viewers to find more information online and to interact with the show, assuming they want to build a community of followers.
In my opinion, buying this domain name for less than $5,000 is pretty much a no brainer. Hopefully CNN will make the purchase before someone else grabs it and asks for more.