We know that Super Bowl television advertisements are usually funny and edgy. One way to be humorous and edgy, in my opinion, is to use a new gTLD domain name for a Super Bowl advertising website. If a humorous domain name were to be used, it could help create a buzz and also be used to better track traffic following the Super Bowl.
I have no idea if any companies are planning to use a new domain name in their Super Bowl advertising campaigns, but I would not be shocked to see one. I would imagine someone in the domain space might have noticed that a large company purchased a new domain name but I haven’t seen anything reported yet. Of course, a company could have easily registered something under Whois privacy and it hasn’t been revealed yet.
I am curious if you think a new gTLD domain name extension is going to be used by a brand during tomorrow’s Super Bowl. It would almost certainly create as much buzz as Google’s decision to use a .XYZ domain name for its new parent company, Alphabet.
Vote in the poll today and watch the big game tomorrow to see.