Why Racism.com Forwards to NFL Website

Yesterday morning, I was alerted on Twitter that the valuable and important Racism.com domain name was forwarding to a page within the National Football League’s (NFL) website. If you visit Racism.com, you will be taken to a video with NFL Executive Vice President of Football Operations Troy Vincent discussing how NFL players have been responding to Commissioner Roger Goodell’s message about racism.

I was curious about why Michael Neal, the longtime registrant of Racism.com, decided to forward traffic to the NFL’s website, which he had mentioned in a post on LinkedIn:

Michael was kind enough to share his reason for forwarding Racism.com to the NFL website along with his future plans to develop the domain name:

“Thank you for reaching out about my domain name, Racism(.)com. I have owned the domain for several years having paid substantially to purchase it. In the past, I have explored various options for it’s use or sale. My ultimate goal has always been to see the domain used to spread educational info related to racism in an effort to help end it. I have been approached by various individuals wanting to purchase the domain and have declined these offers because I was not assured such a powerful name would be used for good, one of which was multiple six figures.

Given the present climate in America and beyond I feel it more important than ever to do what little I can. When I saw the NFL release multiple statements which I personally see as great steps forward in acknowledging & exploring solutions to Racism in our country, I decided I would voluntarily forward the name to one of the videos relating to those steps. I am not being paid by the NFL which many think that I am.

My developer is creating a site for the domain that will soon enable me to link to many sources related to the good that individuals and companies are doing to work towards solving Racism in America and beyond.”

Racism is one of the most important issues I think we need to resolve in the US, and I am looking forward to seeing what ultimately becomes of Racism.com

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I’ll decode this for you: Look over here and please buy my domain! (fingers crossed, in boxers in mom’s basement) Personally I think it in poor taste to forward a domain name at someone else’s website without permission especially when it has negative connotations.

      • not sure about negative connotations, the domain describes what the entire subject is exactly……the video from the NFL is meant to be shared and viewed and I am sure by now they are aware of my name pointing to it. I certainly respect your opinion and appreciate it. I have to be honest, I have no idea about the boxers in moms basement either ? To be clear , I am a long time domain investor and have been buying and mostly holding since 1998 with a portfolio of about 4,500 names. I own multiple businesses and do tons of Philanthropic work. I am sincerely doing my best to help others in every way I can, each and every day.

  2. Some of the expectations are tough to dwell upon. Can’t dwell all day on what others want. Every man has a duty to be loyal to their family, their neighbors, and their Country. If they are no longer willing to meet, act, seek, and perform in order to find Unity and a State of Peace and Tranquility with their fellow Americans, they will wind up imperiled.


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