Dolce & Gabbana is a luxury brand. The Italian company is known for its high fashion clothing and home fashions. The company operates on DolceGabbana.com, and it also owns and forwards its brand matching DolceAndGabbana.com domain name.
On Facebook this morning, I noticed something that stood out to me. An advertisement for Dolce & Gabbana Casa showed DG.com as its url. The exceptional 2 letter .com domain domain name caught my attention.
I clicked through on the advertising link, and I landed on the Dolce & Gabbana website. When I directly navigated to DG.com to see if the fashion company owned it, I was taken elsewhere. Dollar General owns DG.com.
I have to assume Dolce & Gabbana ad buyers just put the DG.com domain name in the url section because it was much shorter than their actual url and they know that clicking the advertisement will take the visitor to the proper location. It also could have been used as a placeholder and inadvertently left in the ad in error. I don’t know.
I found it peculiar that D&G would reference another company’s domain name in a social media ad.