Why is Dolce & Gabbana Advertising DG.com?

Dolce & Gabbana is a luxury brand. The Italian company is known for its high fashion clothing and home fashions. The company operates on DolceGabbana.com, and it also owns and forwards its brand matching DolceAndGabbana.com domain name.

On Facebook this morning, I noticed something that stood out to me. An advertisement for Dolce & Gabbana Casa showed DG.com as its url. The exceptional 2 letter .com domain domain name caught my attention.

I clicked through on the advertising link, and I landed on the Dolce & Gabbana website. When I directly navigated to DG.com to see if the fashion company owned it, I was taken elsewhere. Dollar General owns DG.com.

I have to assume Dolce & Gabbana ad buyers just put the DG.com domain name in the url section because it was much shorter than their actual url and they know that clicking the advertisement will take the visitor to the proper location. It also could have been used as a placeholder and inadvertently left in the ad in error. I don’t know.

I found it peculiar that D&G would reference another company’s domain name in a social media ad.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

4 COMMENTS

  1. I really like Dolce & Gabbana but i always thought they NEVER had a good place on the internet for their brand.

    DolceAndGabbana.com is a far too long domain name and most people don’t know how to write it.

    Their ideal domain name would be d&g.com but ampersand is not allowed in domain names.
    The closest would be DG.com but the domain is owned by Dollar General and will never be for sale.

    In my opinion, DxG.com (where the letter x replaces the ampersand) is by far their best option, easy to spell and to remember, only 3 characters and close to their brand.
    The luxury brand would finally have a great place on the internet.

  2. Perhaps Dolce and Gabbana could acquire DGC.com for their Dolce and Gabbana Casa collection.
    DGC.com forwards to Telepathy.com, which is a seller of domain names.

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