One of the most common questions I was asked during the waning hours of the GeoDomain Expo was whether I planned to attend TRAFFIC up the road in Silicon Valley. As you can see from the title of this post, I am not at TRAFFIC, and there are a couple of reasons.
The first and foremost reason was that I went directly to Burbank for some ad sales following the show in San Diego. It was a 3 hour train ride along the Pacific Coast, and it was a great opportunity to catch up on some rest and to think about many of the things I learned at the Geo Expo. I must say, the Expo gave me added confidence in the area of ad sales, and I have 3 pending deals, two of which may be big deals.
The second reason I didn’t attend TRAFFIC this time was the price. Sure, I could have spent the money on my flight to San Jose, hotel rooms, and TRAFFIC ticket, but in this economy, I am cutting costs. It was more pertinent to my growing business to visit Burbank than it was to attend the show. I also plan to attend TRAFFIC in New York, and I look forward to seeing many of the same people who are now at the show.
BTW, don’t forget to tune in to the Moniker auction later on today. Now it’s time for some follow-up emails!