Name.Kitchen, a website created by Donuts, has an interesting new video series profiling people and companies who have either switched or are using a new gTLD domain name. I think this will be a neat series to understand why people have selected a new gTLD domain name for their website.
In the video embedded below, Geoff Stevens, a 42-year-old professional fly-fishing guide from Dubois, Wyoming, discusses why he chose to use the Wyoming.Fish domain name for his business. He also owns FishTetons.com, which he now forwards to Wyoming.Fish.
Interestingly, one of the main reasons he abandoned his FishTetons.com domain name in favor of his Wyoming.Fish domain name was because “there’s too many other .com domains that have Tetons and fly fishing in them, so it wasn’t all that unique.” For Mr. Stevens, “Wyoming.Fish just makes sense,” he believes.
This is the second video in the website’s “I Am…” video series. Previously, there was a video with the person using Fathom.Clothing for his website, although I did not see the video until after I saw the Wyoming.Fish video.
I think it’s important for new gTLD registries to be able to share case studies with prospective buyers who are contemplating a rebrand or a business launch on a new gTLD domain name.