Why Geoff Stevens is Using Wyoming.Fish

Name.Kitchen, a website created by Donuts, has an interesting new video series profiling people and companies who have either switched or are  using a new gTLD domain name. I think this will be a neat series to understand why people have selected a new gTLD domain name for their website.

In the video embedded below, Geoff Stevens, a 42-year-old professional fly-fishing guide from Dubois, Wyoming, discusses why he chose to use the Wyoming.Fish domain name for his business. He also owns FishTetons.com, which he now forwards to Wyoming.Fish.

Interestingly, one of the main reasons he abandoned his FishTetons.com domain name in favor of his Wyoming.Fish domain name was because there’s too many other .com domains that have Tetons and fly fishing in them, so it wasn’t all that unique.” For Mr. Stevens, “Wyoming.Fish just makes sense,” he believes.

This is the second  video in the website’s “I Am…” video series. Previously, there was a video with the person using Fathom.Clothing for his website, although I did not see the video until after I saw the Wyoming.Fish video.

I think it’s important for new gTLD registries to be able to share case studies with prospective buyers who are contemplating a rebrand or a business launch on a new gTLD domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Every single one I typed in is already taken including piss.fish, the last one I tried.

    Why would even domains like this one be taken for $25 or more per year? I think it is probably the registry playing games with count numbers.

  2. So if you search Wyoming Fish the domains wyomingfishing.net, wyomingfishingcompany.com, wyominganglers.com and about fifty other similar ones pop up. I got to page 10 and still can’t find the exact match Wyoming.Fish.

    Why would a guy that is so keen on marketing his company and name it Teton Fishing Company but not register TetonFishingCo.com and TetonFishingCompany.com?

    There are about 500 other names I would have chosen before this bad gTLD that doesn’t even sound correct. Wyoming.Fishing sounds right but Wyoming.Fish sounds like shit.

    Marketing 101: Brand your company with a matching domain name and then experiment with other options.

  3. Thanks to Name.kitchen?Donuts for this initiative. I think other new gTLD registries should emulate this in order to create more awareness for these new gTLDs.


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