Have you ever wondered why Donuts is called Donuts? Honestly, I hadn’t really thought about it all that much before, but I read an article about the company in The Seattle Times over the weekend, and the answer was given in the article.
When company co-founder and CEO Paul Stahura was asked why he chose the name Donuts for the brand instead of anything else, here’s what he had to say:
“Stahura decided the company name would start with “d” and its logo would be teal, a play off TLD. He looked through a dictionary and liked that Donuts has the letters “dns” (for “domain name system”) in it.”
A typical domain industry veteran may have chosen a brand name based on the availability of the matching domain name, but obviously that wasn’t necessary with Donuts. I believe the company first used the Donuts.CO domain name when it was launched because the new gTLD domain names were not available at that time.
The Seattle Times article is a short read with some information about Donuts. Aside from the genesis of its brand name, the article shared some information about the company’s expected growth next year.