I’ve written an article about how I used LeadRefs.com and a second article about another way to use LeadRefs.com, but today I want to discuss when NOT to use LeadRefs.com to sell a domain name. The tool provides the email addresses of people and/or companies that might be interested in buying your domain name based on a number of (proprietary I assume) factors.
I believe LeadRefs.com is a good tool to use if you have a very good domain name and are willing to sell it for a fair price. If you have a crappy domain name, LeadRefs.com will not magically find you a buyer for it, no matter what your price is. Please be realistic when you use the tool. I assure you, nobody wants to receive emails for domain names that are either unrelated or just a crappy/hacked up/worthless domain name (they will consider them SPAM).
When you are the one approaching potential buyers, you must have a fair price. A pie in the sky price will probably not yield the best results with this tool. Generally speaking, domain owners get the best prices for their domain assets when a buyer approaches them to satisfy a need on their part. When a domain owner is seeking a buyer, the owner usually needs to make price concessions. I would be sure you have a fair price.
I strongly urge you to look through the email addresses of the lead results before emailing them. I recommend removing email addresses of known domain investors and others who would likely not want to receive your email. Although domain investors may want to buy a good domain name, you must keep in mind they likely receive other unsolicited emails and it’s annoying, especially when the domain names are crappy (see second paragraph).
You need to use some good judgment when using LeadRefs.com. Sending unsolicited bulk emails is likely not legal. If you are sending bad domain names, over priced domain names, or sending domain names to leads that won’t want to receive email from you, it’s a big risk.