I previously discussed how I used the Estibot lead generation tool* and how I used LeadRefs.com to find buyers for domain names I was looking to sell. I also discussed how you might go about using the tool to find a buyer. I want to share an “alternative” way to successfully use tools like these to sell domain names.
When you are considering the purchase of a domain name in the aftermarket (like via auction or a private sale), you might want to plug the domain name into the tool to see if there will be adequate leads for a sale. I don’t know what number would be considered adequate, but I would think 20+ leads means you’d have a solid chance of finding a buyer.
You might also want to see if those similar domain names are developed and who owns them. If a company understands that a descriptive, keyword domain name will have value to them, they might also want to buy this one if you are able to buy it at a good price and re-sell it.
Once you find some of these leads, you might take a next step and review a domain name sales history website like NameBio to see if any of those other domain names are listed as past sales. This can give an indication of when and how much the owner paid. You can and should do a Whois History search to see when the other domain names were acquired.
While it’s great that another company values keyword domain names, I believe there is a difference whether they hand registered the name(s) several years ago or bought it in the aftermarket. I think the later is more indicative of a company’s willingness to spend money on domain names now.
Keep in mind that you don’t want to email potential buyers before you buy the domain name. I don’t think that’s a smart move, especially because they might try to buy the name on their own. Additionally, I don’t believe you can use either tool for unregistered names, so you can’t use it to find buyers for names you want to hand register.
*Note: I took the first article down after comments were expressed that I made it sound too easy while my success was predicated on the quality of my domain names.