Here’s some big news heading into DomainFest conference week. According to a press release distributed this morning, Sedo and Go Daddy have entered into a new partnership allowing domain names listed for sale at Sedo to be shown to potential buyers at GoDaddy.
The obvious reason this is important is that people looking to register domain names will be shown domain names that are listed for sale at Sedo. A person registering a name may have an interest in upgrading to a far superior name if given the opportunity, and I believe Sedo has the largest domain marketplace.
Over the last several months and maybe even years, companies like Sedo and Afternic have been stressing that domain owners who want to sell their domain names need to have them priced. I would imagine that only domain names that are available with buy it now prices at Sedo will be shown to buyers at Go Daddy, enabling them to buy the domain name right away. Afternic domain names have been listed at Godaddy since October (coincidentally announced at the last major domain conference).
The questions I would have for Sedo and Go Daddy are:
- How long will it take to be paid after a sale is made?
- Will domain names that don’t have buy it now prices be shown?
- Will domain names need to be registered at Go Daddy to be shown in this channel?
- Is there additional commission taken out for a sale in this channel?
- Will Go Daddy be lowering its commission rates to list names in its premium sales channel?
Congratulations to Sedo and Godaddy on this big news. The press release is below.
Sedo and Go Daddy Partnership Makes More Domains Available to More Buyers than Ever Before
The World’s Largest Registrar and Leading Domain Marketplace Partner to offer One-Stop Solution for Business Owners and Domain Buyers
CAMBRIDGE, Mass., Jan 30, 2012 (BUSINESS WIRE) — The largest domain name marketplace and monetization provider, Sedo, today announced a partnership with Go Daddy, the world’s largest provider of Web hosting, domain name registrations and new SSL Certificates. Already a prime location for businesses and individuals looking for a domain name, this new partnership enables registrar Go Daddy to expand its offering and provide end users with access to more premium domains than ever before. When a visitor searches for a domain or keyword at GoDaddy.com, matching names from Sedo’s marketplace will now also be displayed for potential buyers to purchase.
“Go Daddy wants to help small businesses grow larger, and finding the right domain name is the place to start,” said Paul Nicks, Go Daddy’s Director of Product Development for the Aftermarket. “Giving customers access to many premium domain names, including Sedo’s Buy Now domain names, Go Daddy can ensure our customers get the best domain name for their website or business.”
Go Daddy, the world’s largest registrar, is the latest partner to join Sedo’s Multi-Listing Service, SedoMLS. Through this partnership, Go Daddy can now offer its customers the option to purchase domain names that are already “taken” as easily as they would register a domain for the first time. The domain market leader, Sedo currently has 15 million domains for sale in its marketplace. SedoMLS allows any domains listed at a “Buy Now” price to be displayed within Go Daddy’s search results, reaching the largest potential audience of domain buyers.
“As one of the most popular places worldwide for small business owners, entrepreneurs, or individuals looking for the right domain name, we are thrilled to be partnering with Go Daddy,” said Sedo’s CEO, Tim Schumacher. “Through our SedoMLS partnership, we can offer millions of domain buyers the widest choice of domain names, which will help them make the right decision for their business, and purchase the names they need to find success online.”
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than 15 million listings. The success of Sedo’s model has attracted a global membership base of more than 1 million domain professionals.
About Go Daddy
Go Daddy is the world’s largest domain name provider, Web hosting provider and new SSL provider, focused on helping small businesses grow larger. Go Daddy provides dozens of cloud-based services and is the largest worldwide mass-market hosting provider by annual revenue according to Tier1 Research (Mass-Market Hosting Report-Winter 2011) and is the #1 provider of net-new SSL certificates for 2011, according to the Netcraft, LTD Secure Server Survey. To learn more about the company, visit www.GoDaddy.com/PR .