Last week, I noticed that the Velo.com domain name had been acquired via Marksmen, a brand protection company that offers domain name acquisition services:
— Elliot Silver (@DInvesting) June 12, 2019
If I was going to take a guess about who acquired Velo.com, I would have guessed it was Velo Payments that acquired Velo.com. The startup, which was founded in 2017, uses VeloPayments.com for its website, and it has received $12 million in funding, according to Crunchbase. My guess would have been incorrect.
Earlier this morning, Jamie Zoch noticed the domain name changed registrants again. Velo.com is now registered to Reynolds American, Inc:
Reynolds American Inc. were the buyers of Velo(.)com, which likely sold for a strong amount. The #domain was developed by prior owners and in use. Reynolds holds a smokeless tobacco TM for the term and it’s likely future use as a #brand
— Jamie Zoch (@DotWeekly) June 18, 2019
As Jamie pointed out in his tweet, the tobacco company has a velo trademark related to a smokeless tobacco product.
Velo.com is an exceptional domain name, and it was a smart move for Reynolds American to buy it. I couldn’t even speculate about the purchase price, but I would imagine it was an expensive acquisition.