Efty has become known as a platform that enables customers to utilize customize domain name landing pages to sell domain names and track their leads. Efty customers would then choose a third party payment and transaction platform – like Escrow.com or Dan.com – to close their deals.
This afternoon, Efty announced Efty Pay, a “frictionless domain name transfer engine” that will enable customers to transact within the Efty ecosystem. The benefit to customers is the ability to transact directly within Efty’s platform at an equal or lower commission rate to third parties. The company is expecting to launch this offering soon, but a firm date hasn’t been announced yet.
Having another platform for domain name sales transactions should benefit domain investors as a whole. Not only will this give investors another platform to close deals, but I suspect the competition will benefit the industry as other companies are forced to compete with Efty.
Efty announced Efty Pay in a blog post, which has additional details about the platform and offering. The company also posted a video with more information about how Efty Pay will work:
If you use Efty Pay for a transaction, I invite you to share your experience here for others to see.