Update Non-USD Pricing

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The US Dollar has been very strong lately. $1 USD is nearly equal to €1 Euro, and the Euro has been falling for nearly two years, as you can see in the above graphic courtesy of XE.com. Similarly, the GBP and other currencies have also been declining in value against the USD.

The stronger dollar is great if you are a US citizen traveling to Europe or buying products or services in Euros. This is not so great for domain investors who have priced their domain names for sale in Euros or GBP.

I own several domain names that I think would be more desirable for a European buyer. Bisous.com (“kisses” in French) and Erasmus.com (Desiderius Erasmus was a Dutch scholar) are two domain names that would likely be more appealing to buyers in Europe. As such, I priced them on Dan.com in Euros. In 2019, a €45,000 price would have been equivalent to more than $52,000 USD. Today, €45,000 is right around $45,000 USD.

For a domain investor who prices domain names in non-USD currencies, now might be a good time to revisit pricing.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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