Moving Big Batch Back to Dan

I’ve been sharing some of the testing I have been doing with my inventory domain names. After moving just about all inventory-quality domain names to Embrace.com landing pages, I am tweaking my strategy a bit by moving many back to Dan.com BIN landing pages.

Within the last few days, I moved nearly everything priced at $2,000 or below back to Dan.com landing pages. These domain name aren’t worth having on Embrace.com because they wouldn’t be ones I want to negotiate on pricing. Moving < $2,000 domain names to BIN landing pages allows people to make an impulse purchase without having to email me to discuss pricing.

One big goal of moving names to Embrace.com landing pages was to capture leads that may have been lost if I overpriced a domain name when I bought it. Maybe I was having a good day or month and put a very high BIN price that is no longer realistic. Having leads flow to Embrace.com gives me time to evaluate pricing at the time the lead was received. I can then negotiate with the buyer in the future if the price was too high at the time the lead was received.

There is much less of this opportunity with names priced under $2k. For instance, if someone only wanted to pay $500 for a domain name I have priced at $1,999, there is virtually no chance I am going to ever go back to that person in the future. Put simply, there is less incentive for me to capture leads on low-priced domain names.

I know people may not care about this small decision, but I also know someone who reads this blog may land on one of my inexpensive names and wonder why I said I moved almost to Embrace.com but have some flowing to Dan.com.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

4 COMMENTS

Leave a Reply

Recent Posts

Chat.com Acquired for More than $10 Million

5
Last week, Hilco Digital's Andrew Miller shared that he and Larry Fischer brokered the sale of the Chat.com domain name. Andrew mentioned that it...

Hilco Digital Assets Announces $10m Investment in Squadhelp

1
Squadhelp has become a leading brand naming marketplace, connecting business owners and entrepreneurs with domain names listed for sales on its platform. Led by...

Questions Related to Uni —> Afternic Parking Migration

5
If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to...

Some Uni-Registered New gTLDs Will be Transferred to 1API

2
I received an email from Uni (formerly Uniregistry) that I initially thought was a Whois verification email and almost ignored. It was, in fact,...

Advice and Resources for a Newbie Domain Investor

2
Someone reached out to me on Twitter seeking advice for selling domain names. In a short tweet thread, I shared a few thoughts and...