I’ve been sharing some of the testing I have been doing with my inventory domain names. After moving just about all inventory-quality domain names to Embrace.com landing pages, I am tweaking my strategy a bit by moving many back to Dan.com BIN landing pages.
Within the last few days, I moved nearly everything priced at $2,000 or below back to Dan.com landing pages. These domain name aren’t worth having on Embrace.com because they wouldn’t be ones I want to negotiate on pricing. Moving < $2,000 domain names to BIN landing pages allows people to make an impulse purchase without having to email me to discuss pricing.
One big goal of moving names to Embrace.com landing pages was to capture leads that may have been lost if I overpriced a domain name when I bought it. Maybe I was having a good day or month and put a very high BIN price that is no longer realistic. Having leads flow to Embrace.com gives me time to evaluate pricing at the time the lead was received. I can then negotiate with the buyer in the future if the price was too high at the time the lead was received.
There is much less of this opportunity with names priced under $2k. For instance, if someone only wanted to pay $500 for a domain name I have priced at $1,999, there is virtually no chance I am going to ever go back to that person in the future. Put simply, there is less incentive for me to capture leads on low-priced domain names.
I know people may not care about this small decision, but I also know someone who reads this blog may land on one of my inexpensive names and wonder why I said I moved almost to Embrace.com but have some flowing to Dan.com.
Wise move based on sound reasoning.
Stop moving your domains all of the time. Lol jk
Curious to hear about ROI numbers on ultra premiums and low priced buy now sectors in your portfolio.
I put anything under $5k on Dan